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PPC & SEO Marketing Executive

DF Recruitment
Job LocationNottingham
EducationNot Mentioned
Salary£25,000 - £30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

We have an excellent opportunity for an experienced Marketing Executive skilled in PPC and SEO to work for a technology company who is at the forefront of business communications in a fast moving and supportive environment.We are searching for a talented, motivated individual to join the Digital Marketing team. You’ll be managing PPC campaigns and optimising web content to maximise results from paid and earned online media activities. Reporting to the Customer Marketing Manager, you’ll have the dual focus of engaging the long-tail of SME users, and generating new business leads.Working in the Nottingham based Marketing team, you will be responsible for;

  • Planning, optimising, implementing and managing paid search campaigns
  • Ensuring PPC campaigns are optimised according to the desired outcomes (which may differ by brand) and best practice guidelines
  • Managing a medium-sized PPC budget
  • Creating PPC landing pages to ensure maximum ROI
  • Experimenting with Google Optimize to improve conversion rate (CRO)
  • Performing keyword research and manage bids
  • Writing clear, compelling ad copy
  • Analysing and improving the on-site and off-site SEO for our websites
  • Advert Management for social media
  • Detailed analysis of results and reporting to internal stakeholders, ensuring KPIs are met
  • Providing insight into both paid and organic search campaigns, making recommendations to improve performance
  • Working with the Customer Marketing Manager to ensure all activity falls in line with the larger digital marketing strategy.
    • ExperienceYou will be an exceptional candidate, with experience in a similar role. You are required to have:Essential;
  • B2B marketing experience with a background in PPC/SEO
  • A working knowledge of both Google Analytics and Social Media Advertising
  • Proven track record in driving successful PPC and paid search campaigns
  • Willingness to embrace change, including new ways of working, technology and digital marketing techniques
  • A great team player, enthusiastic and proactive
  • Strong attention to detail
  • Effective communication and reporting skills
  • Strong track record in managing medium to large-sized budgets
  • Strong numerical and analytical skills.
  • Bachelors degree or equivalent in a related field
  • Google Ads certification
    • Desirable;
  • Bachelors degree or equivalent in a related field
  • Google Ads certification
    • Required skills
  • Digital Marketing
  • PPC
  • SEO
  • Google Adwords
  • Google Analytics

    • Keyskills :
    Digital Marketing PPC SEO Google Adwds Google Analytics

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