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Performance Marketing Manager

Job LocationNottingham
EducationNot Mentioned
SalarySalary not specified
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Frasers Group plc is one of the UK’s leading multi-brand retailers specialising in sports, lifestyle and luxury. Some of our high-street names include; Sports Direct, USC, FLANNELS, House of Fraser, Frasers, GAME, Evans Cycles and Jack Wills.The purpose of this role is to drive the digital performance for our Sports fascias; Sports Direct & Evans Cycles, managing spend and revenue targets across all paid channels with a focus on PPC, Affiliates, Paid Social and Display. With an eye on short term trading, and long-term business objectives, you will manage the internal performance team to deliver against multiple targets (spend, CPA, revenue) – driving a strong commercial ethos throughout the team.Key Responsibilities:Reporting into the Head of digital marketing, your day to day tasks will include:Deliver digital acquisition campaigns across multiple channels including Display, Paid Social, SEM, and AffiliatesCross channel budget managementYou will build an acquisition strategy that is in line with overall business targetsDeliver extraordinary creatives by partnering with our in-house Creative DepartmentAnalyse channel and campaign performanceWork in collaboration with the trading and CRM teams to maximise conversion rates and retain and grow our customer baseBuild and develop the acquisition teamDesired Experience:.4+ years of digital performance marketing with a focus on new user/customer acquisitionHighly analytical, data driven and obsession with delivering continuous improvement in marketing performance, ROAS and CPAAbility to handle multiple stakeholdersProven ability to communicate effectively with senior leaders including C-suite executivesExcellent project management skills including prioritization and planningSelf-starter who is comfortable navigating through ambiguity and changeFamiliarity navigating digital media platforms such as Google Marketing platform (SA360, Display & Video 360) and Facebook Ads Manager.Job DetailsSeniority LevelMid-Senior level

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