Paid Social Executive

Job Description

About us.Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands.We’re reimagining retail and believe the higher the risk, the greater the reward. We’ve never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation.Finding the fearless.To stay ambitious, we need a Paid Social Executive who will embrace our heritage as we look to elevate our future. We’re looking for candidates who see the possible in impossible; those who are open-minded and humble, not afraid to take a risk if it’s the best option for our business. Our people are passionate about the business and their area of expertise – whether that’s luxury fashion buying or sportswear analytics.The opportunity.You will be responsible for audience engagement across a number of social platforms and will require excellent multitasking skills, a creative way of thinking and an understanding of the relevant brands requirements. Working closely with the wider digital marketing team you will be responsible for building and developing the paid social program for the sports fascias of Frasers Group.The responsibility.The purpose of this role is to assist the Performance Marketing Manager in the day to day management of the Paid Social Channels. You will own the end-to-end management and deliverables of paid social campaigns from implementation to optimisation - ensuring time, budget and quality standards are met.Build an understanding of market trends, seasonality fluctuations and apply learnings to campaignsDevelop a understanding of our brands demographic profiles and apply to campaign developments and optimisationsAnalyse conversion tracking data to optimise and develop campaignsEnsure day to day operations are aligned with campaign strategies and commercial goalsDaily and weekly reportingKeep up to date with new platforms and initiativesThe privilege.An opportunity like this at Frasers Group is for the fearless.The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will: Think without limits and take the team with youYou will see the possible in impossible and will be open-minded and humble, not afraid to take a risk if it’s the best option for the business. Own it and back itYou will take pride in what you do with confidence, but not overconfidence. It’s important you take ownership of your decisions, stand by your convictions and reason with contradiction. Not hesitate and act with purposeYou will ask for forgiveness – not permission. You will be comfortable juggling multiple projects acting both decisively and instinctively without support from managers. Be commercial and customer-focused.You will be creative and analytical, balancing big-picture trends and detailed commercial performance. You will have a forensic commercial mindset, always considering the commercial impact of any decision.The person.An excellent understanding of social media platforms, particularly Facebook Business & Ads ManagerExcellent communication skillsResult-driven analytical individualStrong problem solving and relationship building skillsAbility to self-manage and keep track of multiple projectsAbility to own mistakes and failures, adopting a continual test and learn approach