Marketing Executive

Job Description

As KCS Rental continues to expand across the globe, we are seeking a driven, confident, and passionate Marketing Executive with an abundance of ideas to plan, manage and execute marketing strategies targeting the US market.Reporting to the Head of Marketing, you will work alongside with like-minded marketers based in the UK, as well as collaborate with the KCS global marketing and design teams. In addition, you will work closely with the local rental teams in the US and UKto drive the US-targeted strategy.You’ll be responsible for developing and delivering exciting, forward-thinking campaigns and enticing content, build relationships with industry publications and professionals, be involved with US rental tradeshows and events, and help push all digital marketingefforts, including SEO and PPC. With customers at the heart of what we do, we’re looking for someone who can help us continue to successfully reach our worldwide audience!Key Responsibilities:

• Plan, manage and deliver omni-channel campaigns to the US rental market
• Researching the industry and technology trends that drive digital performance
• Writing engaging and informative blog content and press releases
• Creating relationships with local associations, exhibition and press organisations
• Booking and managing industry events and exhibitions
• Sourcing advertising opportunities & liaising with industry publications
• Help, write and distribute press releases liaising with media stakeholders
• Creating enticing website content, with fresh ideas being explored
• Creating forward-thinking campaigns and monitoring and evaluating their performance
• Reaching out to happy customers for testimonials & reviews
• Working closely with the design team on an array of projects
• Organising and attending trade shows globally (travel may be required)
• Writing and proofreading copy for print and digital material
• Running social media campaigns, creating engaging content and scheduling posts
• Being actively involved in SEO efforts & helping manage our Google Ads account
• Monitor progress of campaigns and report on performance
• Collaborate on ABM and prospecting strategies
• Work with the sales and marketing team to maintain accurate and up-to-date data
• Generate high-quality website traffic and drive digital conversions
• Bring new, exciting & creative ideas to the table
• Ensure the brands are continually unified and improved

Skills, Knowledge and Experience:Essential

• At least 3 years + previous experience in a marketing executive or assistant role
• Self-motivated and a positive can-do attitude
• Good teamwork skills
• Strong written and communication skills
• Great organisation, time-management and planning skills
• Knowledge and experience with SEO and PPC
• Social media awareness, interest and knowledge
• Ability to report on the effectiveness of campaigns
• Great data management
• Good research and presentation skills
• Strong attention to detail and willingness to get stuck in

Desirable

• Rental and global (US preferable) marketing experience are desirable
• BSc/BA in marketing, business or relevant discipline.
• Experience using marketing software/tools such as Analytics, Google Ads, HubSpot, CRM
• Knowledge of ERP or business IT systems

Company InfoKerridge Commercial Systems Group (KCS) boasts global recognition as a specialist software provider. Specialising in various sectors, KCS Rental offers fully integrated trading and business management solutions to companies in the hire industry - whereverthey are in the world.Our pedigree has helped us develop state-of-the-art solutions, including two cloud subscription products, OnRent and Current RMS, which take our customers into a new era of flexible, scalable and readily available trading - wherever and however they work.In addition, our core solutions, inspHire Office and Corporate Edition, offer a superior level of data consolidation and efficiency.Equal OpportunitiesKCS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, maritalstatus, disability, gender identity or Veteran status. If you have a disability or special need that requires us to adjust the recruiting process please do advise us when contacted.If this role is of interest to you please apply online.Health and SafetyThe Health and Safety at Work Act 1974 puts a legal obligation on KCS as an employer to ensure, so far as is reasonably practicable, the health, safety and welfare of its employees at work. Employees also have a duty to take reasonable care for their ownhealth and safety and of others who could be affected by their actions. Understanding the safety policies and co-operating with the arrangements that are in place is therefore an essential part of your employment.To all recruitment agencies: KCS does not accept agency resumes. Please do not forward resumes to our careers site or direct to KCS employee. KCS is not responsible for any fees related to unsolicited resumes.Required skills

• Marketing Executive
• PPC
• SEO