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Outbound Email Marketing Manager

Job LocationNorwich
EducationNot Mentioned
Salary30,000 - 35,000 per annum, inc benefits
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Job SummaryOur client is looking for an experienced Outbound Email Marketing Manager to develop and execute effective email marketing campaigns that promote their media businesss products and services. The successful candidate will be responsible for managing our emailcampaigns end-to-end, from identifying target audiences and crafting engaging email content to analysing campaign performance and making data-driven recommendations for improvement.Benefits A fantastic basic salary, with ongoing potential for growth Partial hybrid or remote working opportunities (upon successful completion of probation period) 25 days holiday annuallyplus bank holidays. A range of holiday incentive schemes, including increases with length of service An early finish every Friday! Free breakfast in the office on Fridays! Gym Membership contribution scheme Great selection of refreshments in the office Access to our industry-leading lead generation software and workflow management tools Free parking at our office A positive team environment where you can grow professionally. We only promote from within, with all of our senior management team progressing from junior entry-level roles.Responsibilities include: Develop and execute effective email marketing campaigns that promote our media businesss products and services. Identify target audiences and segment them based on their interests and behaviours. Create engaging email content that speaks to our target audiences and drives engagement and conversion. Build and manage email lists, ensuring compliance with local and international email marketing regulations. Test and optimize email campaigns to improve open rates, click-through rates, conversion rates, and other key metrics. Track and analyse campaign performance, generating reports and making data-driven recommendations for improvement. Stay up to date with email marketing trends and best practices and share insights with the wider marketing team.Requirements Degree in marketing, communications, or a related field. Proven experience as an Outbound Email Marketing Manager, ideally in the media industry. Demonstrable experience developing and executing successful email marketing campaigns. Strong copywriting and content creation skills. Proficiency with email marketing tools and platforms, such as Mailchimp, Campaign Monitor, or similar. Experience with email marketing analytics tools and techniques. Excellent communication, organizational, and analytical skills. Ability to work independently and as part of a team. Strong attention to detail and ability to meet deadlines.If you feel you have the skills and experience to be successful in this role, please click APPLY today. Contact Carol in the Norwich REED office for more details

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