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Marketing Insights and Analytics Officer (SC4320)

University of East Anglia
Job LocationNorwich
EducationNot Mentioned
Salary27,929 - 34,308 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

ADMISSIONS, RECRUITMENT AND MARKETING SERVICEMARKETING DEPARTMENTMarketing Insights & Analytics OfficerRef: SC4320£27,929 to £34,308 per annumAn exciting opportunity has arisen for a Marketing Insights & Analytics Officerto join the UEAs busy Admissions, Recruitment and Marketing Division.In this role, you will be responsible for the successful development and delivery of the UEA web analytics infrastructure, delivering strategic direction relating to campaign insight on all allocated projects, including CRM and wider website optimisationactivity.You will work with other members of the Marketing team and manage existing requests, reporting and campaigns to ensure successful delivery and demonstrable results.You will have:

  • Significant experience of working in an equivalent digital marketing role managing web analytics packages/infrastructure.
  • Proven track record in the delivery of an SEO strategy.
  • Experience of delivering and developing a social marketing strategy
  • Expert knowledge of Google Analytics, Data Studio, GTM, Optimize, Hotjar, Search console, SEO tools such as Moz, Semrush or Ahrefs.
  • Experience of working effectively with stakeholders, external bodies and organisations.
The UEA offers a vibrant campus location and stunning countryside, while providing an excellent work life balance. UEA is an international, innovative and progressive University with a thriving research and student community.This full-time post is available immediately on an indefinite basis. The role is hybrid, typically working 2 days a week on campus.UEA offers a variety of flexible working options and although this role is advertised on a full-time basis, we encourage applications from individuals who would prefer a flexible working pattern including annualised hours, compressed working hours, parttime, job share, term-time only and/or hybrid working. Details of preferred hours should be stated in the personal statement and will be discussed further at interview.Closing date: 20 January 2023To apply for this role please click on the Apply on employers website button below where you will be redirected to the UEA website to complete and submit an online application. Please note, CVs received directly from Reed will not be considered, only applications made via the UEA website.The University is committed to diversifying its workforce. As examples, we already hold an Athena SWAN Silver Institutional Award in recognition of our advancement towards gender equality. We also have a Vice-Chancellor led Taskforce on TacklingRacism and a Race Equality Charter Working Group which support our work on race equality. Our aim is to submit to the Race Equality Charter in 2024.

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