Digital Marketing Manager

Job Description

Want to join a passionate, professional, and dynamic team Well, this is your opportunity!Our client offer a fantastic atmosphere to work in, competitive salary, 25 days holiday per year, hybrid working, regular agency socials, wellbeing programme and the opportunity to develop through ongoing training. It is an opportunity to join an agencywith an unrivalled and established reputation and employees that our dedicated to great work.If you are an experienced, Digital Marketing Account Manager looking to take the next step in your career, then this could be the chance you have been searching for.Due to a sustained period of growth and new account wins we need someone to join our clients digital marketing and social media team.With eight talented members the team is a key part of the agency’s integrated offering.You will be experienced in managing multiple digital accounts, with a particular focus/specialism in SEO, PPC and paid social media management.It is critical that you have a solid understanding of the digital landscape, ideally gained through hands-on experience of managing client accounts and projects within a digital agency environment or similar. You will manage many of our clients’ paid searchand paid social media campaigns, as well as having a focus on SEO and web analytics. Knowledge, both theoretical and practical, on display advertising, and e-shot campaigns is desirable.Required Skills

• Demonstrable account management experience (2+ years) with the ability and experience to lead on client accounts
• Proven PPC experience – managing accounts in particular within Google Ads
• Proven paid social media experience – managing campaigns across a variety of platforms
• Experience of implementing and manging client accounts in Hubspot
• Experience in data analysis and reporting
• Proven SEO experience – organic and technical SEO
• Understanding of technical SEO – best site practices, site speed, mark-up of websites
• Strong understanding and experience of performance marketing, conversion and online customer acquisition
• In-depth experience working with Google Analytics, Google Tag Manager and Google Ads
• Base level knowledge of HTML, CSS and javascript development and constraints (not essential, but desired)
• Excellent communication skills
• Analytical thinking with strong data skills.

Key Responsibilities

• Management of digital marketing retainers and client accounts
• Working with and assisting development of account executive
• Develop and implement effective paid search strategies
• Launch, manage and optimise PPC campaigns
• Track, report and analyse website analytics and PPC initiatives and campaigns
• Optimise copy and landing pages for search engine marketing – from build of a website to an already established site
• Monitor and resolve technical issues, using our development team where required, obtained from Search Console and other tools (redirects, 404 pages, site speed etc)
• Implement and manage client accounts in HubSpot
• Perform ongoing keyword discovery, expansion and optimisation
• Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords