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Digital Marketing Executive- Equine Industry

John Ashley Recruitment Ltd
Job LocationNorwich
EducationNot Mentioned
Salary£28,000 - £40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Reporting to the Head of E-Commerce & Digital Marketing, you’ll be responsible for thegrowth and development of all social and digital marketing channels. You’ll have a thoroughunderstanding of how to capture the attention of the existing audience, whilst finding waysof attracting new customers to the business with your creative flair via Organic and paidmethods.KEY RESPONSIBILITIES

  • To take responsibility for overseeing and producing online and offline marketingactivities.
  • Assist the business in coming up with focused branding, positioning, and marketingtools for each department.
  • Analyse details and insights of competitor offerings, including specifications, marketshare, pricing, and promotional materials.
  • Recommend specific marketing approaches and spending budgets to achieve desiredsales goals.
  • Helps generate new service offerings to increase share in new or existing markets.
  • Liaising with each department to create content for the company's Social MediaChannels using a content schedule calendar.
  • Creating and overseeing email and social media marketing campaigns.
  • Provide information regarding promotions, branding, media channels, and other keyinformation for marketing success.
  • Observe and maintain cohesive branding across the company departments andmarketing materials.
SOCIAL MEDIA MARKETING SKILLS REQUIRED
  • You will have a proven track record increasing expose for brand across various platforms with a comprehensive understanding of online marketing that produces measurable results.
  • Experience in developing strategies for growth and development of social and digital marketing channels.
  • CMA & amp; CRM Experience.
  • Proficient content creator.
  • Experience of email marketing campaign creation and distribution using Klaviyo and Mailchimp.
  • Experience liaising extensively with internal and external contacts.
  • Highly analytical and experienced in determining marketing activity and campaigns with a good insight to competitor activity.
  • Able to edit photos and create graphics for social media, website content and email campaigns. An in-depth knowledge of Adobe suite is required.
  • Marketing qualification and experience in instigating and monitoring promotions, branding, and media channels.
  • Excellent organisational and time management skills.
  • The audacity to throw your ideas into the ring.
  • An interest in horses and knowledge of the equine industry would be a distinct advantage.
The role will be office based in Harleston, Norfolk with some flexibility for hybrid working when required.This is a rare opportunity for an experienced, dynamic social media marketing professional with the commercial experience make a real impact on the companys growth and online presence. If this is you then we want to hear from you in the first instance.Immediate opportunity.

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