Marketing & Communications Manager

Job Description

THE DODDINGTON ESTATEThe Doddington estate is located just west of Lincoln. At its centre stands the Elizabethan Hall, a lived-in historic house, open to the public. Begun in 1595 by Robert Smythson, one of Englands foremost Elizabethan Architects, DoddingtonHall was completed in 1600 and has never been sold or cleared out since. An example of a fine late Elizabethan Mansion, it is still a much-loved family home, alive with history and interest. The Hall is surrounded by converted farm and outbuildings which supporta wide variety of diversified enterprises such as a busy farm shop and other retail outlets, two cafes, a tea room, weddings, events and accommodation.Conservation of wildlife and sustainability have been at the heart of activity at Doddington for at leastthree generations. Wilder Doddington is a recently launched 100-year project to bring more nature back to the estate by ending arable farming and letting nature recover.OVERALL JOB PURPOSEThe role of the Marketing & Communications Manager is to create, developand lead on the marketing strategy and directives across the Doddington estate. Reporting to the estate owners, Claire & James Birch, and working as part of the senior management team, this role works in consultation with heads of departments to deliver effectivecampaigns and content that reflect Doddingtons core brand values.The role is responsible for all estate wide marketing activity, including PR and promotional activity, and brand, website and social media management. The Marketing & Communications Manageris expected to remain in tune and up-to-date with new digital developments, trends and platforms to ensure Doddington is always current and relevant. Through substantial investment across the estate, in its remarkable Elizabethan Hall, seasonal events andstrong retail and catering enterprises, Doddington has successfully developed a reputation and brand awareness for quality and innovation. This quality runs throughout Doddingtons activities, most visible in visitor-facing operations and events but extendsto nature, conservation and sustainability initiatives.Doddington has been an early adopter of digital and social marketing, with highly regarded and effective channels promoting the visitor offering and the wider estate activities and ethos. This supportsthe strong relationships that Doddington has with the Destination Management Organisations in Lincolnshire and beyond as well as numerous collaborations with other businesses involved in the visitor economy.EDUCATION & EXPERIENCE Educated to degree level orequivalent experience At least five years experience in a marketing and/or communications role (or similar) Experience in working in a heritage or tourism setting Experience of leading, developing and delivering successful marketing and communication strategiesfor an organisation, which have grown organisation profile, reach and engagement, and produced salesSKILLS & QUALITIES To deliver this role successfully, you will need to have; A thorough understanding of marketing techniques, including print and digital campaignsExcellent written and verbal communication skills Excellent digital and social media skills Strong customer service skills Advanced IT Skills (including Microsoft Office) Design skills with a knowledge of Adobe Creative Cloud, in particular Adobe InDesignProficient in using key marketing systems, including Wordpress, Mailchimp, Online ticketing systems, scheduling tools and analytics Passion for all things digital - social media, photography, video creation, etc A keen eye for detail, design and presentationAn understanding of audience segmentation The ability to gain new knowledge and skills quickly Problem solving skills, and ability to work on own initiative Knowledge of relevant legislation; marketing codes, data protection, copyright and model release Aproven track record in creating, using and editing content for different outputs (web, social media, PR, email marketing) The ability to spot potential risks to reputation and escalate them accordingly Excellent interpersonal and networking skills, with theability to influence, advise and negotiate at all levels within the organisation and with external agencies Strong organisational skills being able to manage multiple priorities and varying pressures to meet measurable targets and deadlines A strong understandingof the importance of online presence and ways to promote visits to the website and social media channels Work with and maximise opportunities with partners, relevant organisations and local initiativesROLE DETAILSCandidates must have the right to live andwork in the United Kingdom and have a full UK driving licence as there is no direct public transport available. The role is a full-time permanent position and flexible working would be considered. Typical hours are Monday-Friday, 9am-5pm however some weekend,evening and Bank Holiday working may be required occasionally. Possibility of an estate house available if required.CLOSING DATE Closing Date: Friday 16 July 2021, 12noon Provisional Interview Date: First round Zoom interview w/c 19 July 2021TO APPLYIf youthink you have the skills and ambition then wed love to hear from you. Please apply with a CV and covering letter to Lynsey Woods by emailing via the button below.If you have not received a reply by Friday 23 July 2021, please assume you have been unsuccessfulon this occasion. We reserve the right to end the recruitment process early if we receive a high level of appropriate applications, therefore we suggest interested candidates apply early.If youd like to find out more about this role, please contact LynseyWoods on or email