Marketing Manager

Job Description

Central Employment are looking to recruit a Marketing Manager, joining a multi award-winning Legal firm based in central Newcastle. The role is offering an immediate start, FTC covering MAT leave (12 months).Overview of the Marketing Manager role: To manage the promotion and positioning of firms brand/services and products. Helping in-house legal teams market and develop business to build relationships with existing and potential clients and also helpmanage the firms market profile to win new, profitable business. Specifically this will include managing and co-ordinating the creation and delivery of marketing campaigns, emarketing and events communications, marketing collateral, social media and websiteto continually portray and build our brand, culture and capabilities. Lead the planning and delivery of special projects which help develop new business and drive growth/innovation including supporting with 3rd party relationships and support our content managerswith the co-ordination of tenders/proposals.Main Duties of the Marketing Manager:

• Create and execute targeted marketing campaigns designed to raise our profile and win new business in specific areas.
• Manage the production of client communications from concept through to distribution.
• Learn from all results/analytics to improve communications and engagement.
• Proactively seek out PR stories for creation by our team for maximum coverage
• Manage our social media channels, content and training to maximise engagement and improve reach.
• Work with the events team on the delivery of a range of events which enhance the firms reputation and standing.
• Provide insightful research on companies and industries.
• Manage, maintain and review the firm website to ensure it constantly reflects our brand, key messages and latest updates.
• Work with our legal teams to develop team/sector strategy and develop key client relationships.
• Identify and organise networking and profile-raising opportunities for the lawyers with clients and prospects.
• Identify training needs for the lawyers on skills such as pitching and sales.
• Support the BD and Marketing Director and Content Managers on coordinating and writing work winning tenders/proposals and pitches. Help prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs.
• Continuously seek to improve our brand and develop personal effectiveness.
• Being a strong team worker who is comfortable working with people at all levels of a professional organisation.

Experience required:

• Circa 3-5 yrs within as B2B commercially focussed Marketing Management role
• Broad-based business experience, including external affairs, marketing and communications.
• A good understanding of the business environment within the North East.
• A strong personal network within the North East.
• Personal gravitas, combined with excellent communication skills.
• A track record of representing an organisation, including working with the media and public speaking.
• Ability to work cross-functionally across the business for different teams.
• Excellent writing skills, communication and project management skills.
• You will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade legal and client personnel.
• Excellent brand understand and interpretation.
• Copy/bid/proposal writing desirable.
• Planning, organisation and time management skills.
• Able to influence people at all levels and receive and assimilate critical feedback.
• Able to multi-task in a fast-paced environment while functioning as a member of a highly collaborative team.
• Solid understanding of digital communications and media channels essential.
• High level of literacy in IT and marketing systems - Excel, Word and Outlook is essential; experience of CRM and design software would be beneficial.
• Ability to work under pressure.
• Deadline-Oriented, Process Improvement, Coordination, Strategic Planning, Market Knowledge.

Keyskills :
Bid WritingContent ManagementMarketing ManagementMarketing StrategyB2B Marketing