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PR and Social Media Account Manager

Potski Media Limited
Job LocationMarket Harborough
EducationNot Mentioned
Salary£25,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

PRIVATE AND CONFIDENTIALPR and Social Media Account Manager (example, exact job role tbc depending on applicant)Potski Media Limited 2021Job brief:Established Account Manager to engage with clients, develop, manage, and deliver a social media, PR, and comms strategy for an account win for Potski Media, plus other accounts where necessary.Role overview:

  • Run all social media activities for this account for Potski Media across two separate channels - delivering content for Facebook, Instagram, and Twitter.
  • Develop and manage a marketing communications plan including strategy, goals, budget and tactics
  • Delivering award-winning social media techniques to take clients social delivery beyond rivals
  • Assist public relations activity and strategy alongside Account Directors and MD
  • Develop and maintain a social media influencer strategy
  • Manage social media advertising budgets
  • Manage budgets and set up and maintain network for freelance contributors (design, photography, video, journalists, contributors etc)
  • Assist Potski Media management team bring new clients to the business, while maintaining current client base
  • Assist wider Potski Media team on other accounts and meetings where applicable
    • Responsibilities:
  • Create exclusive content for social media
  • Manage social media diary with client
  • Develop, manage, and run a social media marketing communications strategy, including goals, budget, KPIs and tactics
  • Hit agreed KPIs
  • Create and develop opportunities for client to grow on both a social and PR level
  • Regular monthly reporting and monthly meeting, plus at least a weekly call with client
  • Engage, grow and maintain audiences through social media channels (ie, Facebook, Instagram, Twitter)
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media for clients alongside Account Director and MD
  • Attend key events as representative of Potski Media and client(s)
  • Coordinate all public relations activities for clients
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Assist and manage media inquiries and interview requests for client
  • Create content for press releases, social media and keynote presentations
  • Monitor, analyse and communicate PR results on a monthly/regular basis
  • Evaluate client opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Translate client-lead press releases to UK-friendly audience
  • Build relationships with thought-leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
    • Requirements:
  • Proven working experience in public relations/agency required
  • Great understanding of social media delivery, techniques and trends in market
  • A full motorcycle licence
  • Fantastic, accurate writer with a creative eye for detail
  • Passionate about motorcycles, motorcycle racing and the motorcycle industry
  • High-level of experience managing multiple social media accounts at a national and international level
  • Proven track record of designing and executing successful public relations campaigns at both a local and national level
  • Strong visual skills, and ability to deliver accurate, punchy, well written posts
  • Able to cut, film, edit and produce short videos to a high standard
    • Required skills
  • Account Manager
  • Marketing Agency
  • PR
  • Social Media Marketing
  • Motorcycle Industry

    • Keyskills :
    Account Manager Marketing Agency PR Social Media Marketing Motcycle Industry

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