Trading/Marketing Manager

Job Description

Role: Trading/Marketing Manager Salary: Negotiable Location: ManchesterAre you an innovative and forward-thinking individual who is seeking a progressive career within a well-established, dynamic and supportive organisationAn opportunity has arisen to work with the Marketing team as a Marketing Manager. You will lead an internal marketing team to produce content and distribute key brand messages to the target audience.The Role:

• Act as Marketing business partner to the Sales, Design and Operations teams
• Manage the brand strategy, including the implementation and ongoing management of the style guides, brand guidelines, brand vision and value proposition, driving this critical path to ensure all content is delivered on time to an excellent standard
• Manage Glenigan, our data and internal communication of project lead opportunities
• Manage the repository of all photography assets in Bynder and ensure all relevant parties have access
• Manage the photography schedule for the year ensuring all key product launches, marketing activity, promotional activity is supported with photography and videography (where appropriate)
• Actively review the website and social media channels to ensure all product is represented as envisioned
• Manage the production of marketing and eCommerce reports on a monthly basis
• Manage paid digital campaigns with partner agencies
• Deliver quarterly competitor and customer insights analysis reviews
• Working with stakeholders to develop specific content pillar plans for each of our audiences and principle business channels
• Work with the Buying Department to manage a team to ensure that all new products and photographed and have full SEO friendly descriptions produced in a timely manner
• Work with the Sales and Design Departments to manage the production of Tender documents, Lookbooks and Brochures
• Work closely with the HR Department and other internal stakeholders to deliver a comprehensive internal comms program
• Work closely with the Marketing and Creative Directors with product groupings for lifestyle photography
• Work closely with the eCommerce Team with the production of product and lifestyle assets for the eCommerce website, and assist with the merchandising of that site
• Work with the Head of Buying and Merchandising team to identify best sellers and forecasted best sellers, ensuring these are supported online with imagery and maintained accordingly throughout the season
• Act as Brand Ambassador for the company as the primary point of contact for external partners, ensuring that assets are packaged and supplied on time and in full as required
• Manage a team to produce all external communications across owned digital channels (web, email and social channels) and measure the success of activities via Hubspot and other analytics platforms
• Management of 3rd party agencies as instructed.

About You:

• A data-driven marketer with deep understanding of digital marketing, social media, marketing automation and CRM
• Must have an excellent portfolio and demonstrate creative leadership
• 10y+ marketing experience in a similar role, client side
• Experience of managing a creative team
• Experience of Contentful, HubSpot, Bynder, Shopify and Workplace ideal
• Rudimentary experience of Adobe Creative Suite, Google Ads Manager, Facebook Business Manager preferrable
• Meticulous written and verbal communication skills essential
• Ability to organise own workload
• Ability to prioritise work and deliver to tight deadlines
• Able to maintain accurate and timely records as required by the role
• Identifies and knows how to solve everyday job-based problems in liaison with manager
• Able to establish a rapport with service users as necessary e.g. clients, members of the public, etc
• Understands how to encourage and influence people to get the best from them
• Understands the needs of others and able to respond accordingly
• Able to communicate information politely and courteously
• Has everyday spoken skills e.g. telephone and face-to-face conversations
• Has advanced written and numeric skills appropriate to the job

If this role is of interest, please contact Louisa EllisBy submitting your CV to Tailor Made Sourcing Ltd you are consenting to Tailor Made Sourcing Ltd providing you with recruitment services as an agency defined under the Employment Agencies Act 1973 and authorising Tailor Made Sourcing Ltd to workseek on your behalf. You are consenting to your CV being forwarded to clients via electronic mail. You are also giving your consent to your personal data being included on a computerised database and its use in order to secure employment.Unfortunately, due to the high volume of applications we receive per vacancy, we are unable to respond to every candidate personally and so if you have not heard back from us within 14 days, please consider your application unsuccessful.

Keyskills :
Digital MarketingInternal MarketingMarketing ManagerSEO