Social Media and Content Manager

Job Description

Fully remote role, increasing holiday allowance, birthday bonus or day off. New role. Develop strategy for social and content from scratch, manage and engage community of 2m. Online learning company, est 7 yrs, over 20 staff. Health and wellness sector. Positive and collaborative culture.The roleWorking alongside a videographer, course writers and senior management, this role will see the Social Media and Content Manager devise and implement a complete social and content strategy with the aim of increasing awareness, engagement, and sales. Despite having a social media following of over 2m, and producing great content on an ad hoc basis, they have never employed anyone in a dedicated capacity to run this activity. The role will see you- Auditing their existing activity, creating a cohesive strategy to ensure that appropriate content is put out across a wide array of social media platforms- Working with course writers, the videographer, and external creative support to ensure that content is engaging, inspiring and generates leads / sales. This will be for ongoing courses and new course launch campaigns.- Using a data led approach to both initial strategy and ongoing monitoring of content and campaign success, using insights to inform and influence future activity and improvements, both with channels under your remit, and within the wider marketing mix (eg paid social, paid search, seo)- Managing a community of over 2m, engaging them through a wide array of strategies and campaigns, including competitions, interviews / testimonials, promotions and more, as well as responding to comments and developing discussions- Building relationships with key influencers on each of the platforms- Reporting in to stakeholders on performance and strategyThe PersonThis role has a very heavy bias towards Social Media strategy and management, so it is imperative that applicants have a level of expertise in this area. As such this role may suit Social Media Manager, Social Media Marketing Manager, Social Media Community Manager, as well as Social media and Content Manager candidates. Candidates should come with some or all of the following- over 3 years experience in defining social media strategies across the main platforms, which may include facebook, instagram, youtube, Pinterest, Whatsapp, WeChat- the ability to take complicated information and create simple, easy to understand, and engaging content- excellent written work, with experience of writing for social, blogs, web copy and marketing content such as video scripts, competitions, testimonials - demonstrable experience of successfully managing the scheduling and delivery of large social and content campaigns- experience in engaging, growing and managing social communities, from strategy to discussion- Commercially focussed on working towards marketing goals with the ultimate goal of increasing revenue while maintaining a great reputation- Driven and self motivated, whilst this is a collaborative company, the role is completely home-basedThe CompanyThe Social media and content manager will be joining a company that has enjoyed impressive success and growth since it was established 7 years ago. Specialising in the provision of online learning courses across a broad range of health and wellness subject areas, this is a company that promotes positivity and excellence as a standard. Many students have turned personal interests in to successful businesses, and these success stories have fuelled the companys growth. The company has always been a remote business.This role is live and currently accepting CVs so please apply asap if you feel it is a good match for your experience. Required skills

Keyskills :
Manchester M60 7RA Home Wking / Fully Remote35-40k