SEO Manager

Job Description

The SEO Manager will be responsible for working with the Head of Digital to develop, plan and implement overall SEO strategy. The right candidate will have a proven track record of implementing successful SEO strategies with demonstrable results. They willanalyse performance make recommendations for improving visibility of key commercial search terms supporting our aggressive growth plan whilst tracking and reporting on end-to-end performance.Client DetailsFantastic professional services organisation with offices across the UK, and head offices in Manchester. They are a market leader and have a truly great culture.DescriptionMain Responsibilities of the SEO Manager:

• Helping to plan, develop and implement our SEO strategy
• Work towards improving organic search optimisation and ROI maximisation to defined SEO KPIs such as traffic and rankings
• Regularly perform thorough keyword research
• Monitor redirects, click rate, bounce rate, and other KPIs
• Measure and report performance of all organic digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify problems and deficiencies, implementing solutions in a timely manner
• Work with the development agency to suggest improvements to improve the visibility of the site and elements to improve SEO performance
• Work on a continual programme of CRO and UX performance improvements to drive new business and engagement
• Guide content team through keyword research and feed into the wider content strategy aligning the output to improvements
• Review content strategy and work with Content Manager to provide guidance to the wider team to improve rankings, traffic and conversion
• Oversee off-page optimisation including link-building
• Optimise campaigns working with social media and PPC Manager.
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Work with the Head of Digital to implement the agreed strategy for digital client acquisition and retention

ProfileThe successful SEO Manager will need to demonstrate:

• Minimum 5 years of experience as SEO Manager or similar role
• 8 years of experience in planning and implementing a successful SEO strategy
• Qualification in SEO Optimisation or relevant field.
• Up-to-date on the latest trends and technologies in digital marketing

• In-depth knowledge of various platforms, Google Analytics including GA4, Google Search Console, SEM Rush and CMS platforms, preferably Umbraco.

• In-depth knowledge of SEO principles and methods with experience in analysing data and making recommendations based on the information
• Expertise in A/B and other testing methods
• Sense of ownership and pride in your performance and its impact on the firms success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Outstanding communication and interpersonal skills building relationships with key stakeholders
• Consumer awareness - quick to understand our audience and support the lead generation for client acquisition
• Strong analytical skills and data-driven thinking
• Ability to think strategically as well as tactically in faced paced environment
• Exceptional eye for detail
• Work to strict deadlines

Job OfferHybrid working50k + benefits