Senior Digital Advertising Product Manager

Job Description

Role: Senior Digital Advertising Product Manager Salary: £70,000 to £100,000Benefits: £6k car, 15% bonus, 10% pension, healthcare, life assurance and lots more. Office Location: Manchester Work from home: 2 days from office, 3 from home One of the challenges for small businesses looking to go digital is the complexities of all the platforms associated with paid search, display and paid social.Add in the complications of knowing how to target, what are the right keywords, how to implement a bidding strategy, etc.Then knowing how to effectively measure its effectiveness so they dont end up wasting a ton of money.Its not surprising they find it daunting and end up passing it out to agencies.What if there was one platform which combined them and took out the complexitiesOffering a one stop shop which helped them create, execute, optimise and report on campaigns in the one place. Supported by proprietary AI technologies which gave intelligent suggestions each step of the journey.No need to learn the various dashboards and interfaces for Facebook, Google, TikTok, Instagram, Snapchat and others. Its all built into an on rails experience. Taking you through each step of the process in a simple to understand approach. Removing themystery and confusion.The platform includes keyword suggestions and targeting strategies, including geo-location. Copy suggestions and calls to action. It even has a creative toolkit which plugs into a variety of stock image platforms. Able to pull down a shortlist of suggestedcreative, based on each campaigns unique elements which are most likely to connect with the target audience.It will even help you create and integrate campaign landing pages, and feed them into the ecommerce website. All without needing any technical knowledge at all from the person creating it.Powering all this is a back end AI solution baked into the platform. That AI is also a powerful reporting tool, which gives transparency and clarity to businesses on exactly where their media spend is going and the ROI derived from itby campaign and bychannel. Giving complete understanding of whats working and whats not.The platform youll be responsible for removes the complexities of digital advertising and ecommerce for small businesses, essentially giving you a tool which could replace the need for companies to spend a fortune on agencies or need to hire dedicated specialiststo manage their digital marketing needs.About the role Your remit will be leading the product vision and product roadmap for this incredibly innovative and complete digital advertising solution.This will include managing 3 rd party partnerships and integrations with all major digital media and social platformsso engaging with Google, Meta, ByteDance, etc. on changes to their digital advertising eco-systems.Responsible for the business cases and investment planning for the product. Looking at how changes in the paid search, PPC, display, programmatic and other digital advertising landscape will impact on the platform, and how it needs to continually evolveto remain innovative and leading edge.The ambition for this product and platform are big, backed by sizable investment in resource and technology capabilities.The richness of data and AI solutions which underpin this platform are incredible. The company youll be joining happen to have one of the largest data sets of any UK company, and happen to have a sizable data science resource too.Youll be joining this function just as the business has launched the products Beta phase. Theres a sizable roadmap ahead, but its already been received well by customers and is growing its roster rapidly.KEY EXPERIENCE NEEDED

• Deep knowledge of digital advertising solutions
• Have worked for a media firm or digital business where advertising is a core revenue stream
• Have been responsible for the product roadmap including feature backlogs and priority roadmap. Including creation and proving of significant business cases
• Have experience of identifying and integrating 3 rd party platforms and features into a product platform
• Good knowledge of Agile working

Want to Apply Heres how:You can share your Linkedin profile or email me a CVit doesnt have to be up to date, we can work on that once you decide you want to take this forward.Or, for a chat and more information please contact me on:Colin DoreeHead of Recruitment, Digital, Marketing & Data Blue Pelican