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Senior CRM Executive

Better Placed Limited
Job LocationManchester
EducationNot Mentioned
Salary30,000 - 35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Senior CRM Executive Luxury Travel Cheshire £35,000 + Package Were really pleased to be supporting this client on their latest hire, Senior CRM Executive.This is a really exciting consumer brand, authentically themselves, innovative and creative.An established brand that has been through incredible growth, doubling in size year on year.In this role, youll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys.The Brand:

  • Heritage brand with over 100 years in the market. Iconic brand name
  • £100+ Million Turnover
  • Record breaking years and on track to have the best ever year. Outperforming pre-covid times.
  • A team that are genuinely enthusiastic, driven, brave and want to achieve.
Key responsibilities for this role include:
  • Support the brands overall CRM strategy, tracking its performance and keeping CRM as a key channel as part of the overall digital strategy.
  • Ensure the database is segmented effectively for targeted campaigns.
  • Optimise the retention strategy for the brand, building customer loyalty.
  • Support on the creative and content of the email campaigns, and CRM campaigns.
  • Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business
What I am looking for:
  • Extensive experience within CRM, including eCRM and core acquisition automation programmes.
  • 2/3 years within CRM, working on a number of different ESP is ideal.
  • Creative campaign delivery and content
  • Knowledge of customer segmentation.
  • Experience within with data, data in separate teams to create a single customer view.

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