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Senior CRM Exec

C&M Travel Recruitment
Job LocationManchester
EducationNot Mentioned
Salary26,000 - 30,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

An established award-winning travel company are recruiting for a Senior CRM Executive to join their team . This role will be hybrid 3 days office based in Manchester City Centre and 2 days at home and will be part of their in-house digital marketing team.Reporting to the CRM Manager the role will be involved with the implementation of CRM strategy with a focus on email marketing, data, and performance both locally and contributing across global markets. This role offers a salary up to £30,000 dependent onexperience. Senior CRM Executive Responsibilities

  • Supporting the execution of the multi-channel CRM strategy across all brands.
  • End-to-end management of all email communications - from content brief, email build, execution, and reporting.
  • Liaise with Brand and Studio stakeholders to produce targeted, high quality, on brand email communications.
  • Updating, maintaining, and improving in-house CRM systems and programs.
  • Working with external suppliers and agencies to improve the quality of our leads and segmentation.
  • Research, develop and implement new CRM projects driving KPIs, increasing web traffic and improving online conversion.
  • Use of Analytics to monitor performance and produce weekly, monthly, and annual reports.
  • Develop an understanding of customer life cycles and LTV.
  • Progress the business capability in email automation, personalisation, and device optimisation.
Senior CRM Executive Experience
  • Minimum 2-3 years experience in a senior commercially focussed CRM role.
  • Strong understanding of database marketing principles and CRM, online/offline marketing concepts, strategy, and best practice.
  • Experience and understanding of CRM platforms, ESPs and mass mailing tools.
  • An analytical drive - confidence working with and interpreting large amounts of data for analysis.
  • Copywriting, proofing and editing experience would be advantageous.
  • Prior use or understanding of Acoustic Campaign & Google Analytics would be advantageous
To apply for the role of Senior CRM Executive please send in your CV to or apply below or call RACHEL on Dont keep a good thing to yourselfWe grow our business through referrals, so please dont keep us to yourself. If you think were doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks. C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit www.candm.co.uk

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