PR Manager

Job Description

Were looking for an experienced and highly creative PR and Communications professional to support and strengthen our brand reputation.This is a fantastic opportunity for an experienced communications professional to think big, make an impact, and implement new ideas or ways of working into a well-established and highly driven communications team, which is focused on supporting the companyscorporate and leisure Travel Counsellor business owners (franchisees) to grow and develop their businesses, positioning Travel Counsellors as a personal, digital platform business, powered by people and the human touch.Reporting to the Global Head of PR and Communications, youll play a critical role in driving and managing our PR and external communications strategy, ensuring that all activity is aligned to our brand strategy and PR roadmap.Working collaboratively with key stakeholders, you will need to be adaptable and dynamic - this PR Manager role is for those willing to get stuck-in, relish being able to see the real impact of your results and regularly report on progress - using this asa steppingstone to take our business, and your career, to the next level.To succeed as a PR Manager, you will be a forward-thinking individual who can step up and shine whilst working collaboratively with our people, demonstrating the exceptional level of care towards our Travel Counsellors we expect from our colleagues.

• Plan and execute an external PR strategy which aligns to overall business and brand strategies
• Work closely with the recruitment marketing teams to ensure PR activity aligns to company recruitment strategy
• Work closely with our Corporate Travel team to ensure PR activity aligns to corporate travel strategy
• Proactively source and react to external media opportunities, and be highly confident in responding to the latest news agenda to further awareness and recognition for the Travel Counsellors brand, and its business owners
• Build on Travel Counsellors good reputation by sustaining positive media relations with all target press contacts and publications
• Manage press release creation and distribution, proactively sourcing the post powerful stories and news hooks
• Manage multiple award applications, building on Travel Counsellors successful legacy in winning industry and consumer awards each year
• Manage the relationship with the external PR agency partner, supplying timely company information to support the consumer PR function
• Facilitate the growth of individual franchisees businesses by supporting them with local and regional media enquiries
• Liaise with overseas management and media to raise the companys international profile
• Media monitor and regularly report on coverage achieved, defining what success looks like in strengthening the companys profile within its target audiences

This role would suit candidates with experience in the following areas: PR, PR Communications, Inhouse PR, B2B, Trade PR. Essential Skills Were passionate about the brilliant business weve built up over the last 28 years and youll share the same enthusiasm for our values and special culture that were famous for across the industry. In terms of experience, were looking for the followingfor this HR Manager role:

• At least 5 years experience in managing and delivering PR and external communications campaign activity
• A proven track record in delivering results from PR and wider external communications activity, and you will have a results-driven focus
• Experience in delivering crisis communications
• An outstanding copywriter, who may be called upon to support both internal and external written communications
• A self-starter and self-focused, able to work on your own, be pro-active, and deliver results
• Demonstrable experience in PR planning, media monitoring, and reporting
• The ability to prioritise workload against business/project requirements and key stakeholders

In addition to this, the successful PR Manager will also possess the following key skills and attributes:

• Passionate about putting customers at the heart of everything you do
• A natural communicator and collaborator that quickly gains the trust and engagement of our leaders, senior managers, and commercial partners
• An excellent communicator and influencer, comfortable working with internal and external stakeholders
• Great knowledge of social media channels and wider marketing communications activities, with an in-depth understanding of how PR and external communications activity supports the overarching marketing sales and strategy
• Ready to take on more responsibility across the PR and communications mix
• You will have a degree or equivalent qualification with proven, strong experience in the PR field, either from an agency or in-house background

About Company At Travel Counsellors, we care about our customers, communities, and our colleagues more than anyone else and thats what makes us special. For us, relationships trump transactions, and we are there for our customers, connecting with them on a deeply humanlevel through the moments that matter.Weve been changing lives for over 28 years as the leading travel marketplace for self-employed travel entrepreneurs. Our Travel Counsellors are supported by a team of over 270 super talented people in our support offices to help them create unique, inspiring,and exciting experiences for their customers, building lasting personal relationships that brings them back to us, time and time again.Were fired up for the future as the demand for travel after COVID-19 returns, and were looking for the brightest and the best to come and join us.

Keyskills :
B2BReportingPlanningPR CommunicationsTrade PRInhouse PR