Performance Marketing Manager

Job Description

Performance Marketing Manager / Greater Manchester / £40,000 (Paid Social / Display / Affiliates / CRM)FWD are partnering with a fast-growing DTC eCommerce brand in the booming athleisure category. This ambitious start-up is looking for a super star of the future to make Performance Marketing their own and drive the future Paid Social strategy for the organisation.Reporting to the MD and co-founder, youll manage all traffic within an agreed Cost Per Acquisition & Lifetime Value framework youll propose, agree and review with the business on an on-going basis. As a minimum this will be Paid Social (your super-power), Search Engine Marketing, Display Retargeting, Affiliates and CRM (outbound customer communication). There is already a fantastic brand team in place to help drive further traffic with Organic and Earned (Influencer / Ambassador) activity also, which we believe will be a key driver in traffic too.Role Responsibilities:Own all Paid Media / Traffic Driving tactics and deliver best practice in Paid Social, SEM, CRM / Email, Affiliates, Re-targeting, Display, ATL, BTL and other emerging channels that unlock our objectives Propose, Agree and Review internal team vs external agency strategy on an on-going / periodic basis Set, monitor CPA by channel to deliver profitable acquisition activity and establish KPIs for yourself/your team to work against Own (Retention / CRM); greater results in retention (LTV) unlock greater acquisition budgets for the business, which means larger databases for you to target and manage, and utilise RFM / CRM Data to build target audiences (look-a-likes etc) in advertising / media platforms Develop an attribution model which allows you, your function and broader business to understand how each media channel contributes to visits / sales, bring great and truthful data and insight to the business Work closely with wider trading and product teams to agree call to action / tactics and trading plan that optimises your retention activity Provide expertise on current eCommerce industry best practice, with Media / CRM / Traffic driving focus, and feed into strategic product / brand decisions that help grow the business Keep up to date with eCommerce, Media, CRM & Attribution best practice of tomorrow through training, research etc Positively impact and influence internal stakeholders and external partners; Uphold Brand / Company Values Think like a customer, all the time, every dayAbout You:3-5 Years of managing call to action retail marketing activity within eCommerce, particularly direct response channels, particularly Paid Social Experience with numerous ESP (Klaviyo), Email / Segmentation platforms as well as Shopify Great understanding of Facebooks and Googles advertising platforms and associated tools Keen interested in burgeoning platforms (TikTok, Byte etc) Strong entrepreneurial bias that has track record building, managing and motivating yourself and digitally disruptive agile teams (internal and external) who deliver exceptional results HTML / email Coding experience (preferred not essential) Experience in cosmetics / beauty and love beauty products (preferred not essential) Global experience (USA, Europe) Multi-Language skills (preferred not essential) Required skills

Keyskills :
Paid Social / Search / eCommerce / DTC / Athleisure / Fashion / Perfmance Marketing