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Paid Search Executive

The Portfolio Group
Job LocationManchester
EducationNot Mentioned
Salary£30,000 - £36,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

Want to work in one of Manchesters most vibrant, fast-growing tech businesses My client an award-winning people management software company that is growing each year, with newly opened offices in Canada, New Zealand and Australia are looking for an experienced and well-rounded Paid Search Manager!Due to the genuine growth of the performance marketing team, an exciting new role is available for a passionate, analytical, and highly organised Paid Search Manager.Day-to-Day Responsibilities:

  • Manage the planning, building, and reporting of multiple PPC accounts across UK, Canada and Australia through Google Ads and Microsoft Ads.
  • Perform detailed analyses of campaign performance and propose and action optimisations.
  • Take a measured approach to implementing new and current features; Take a test and learn approach to effectively implement automated bid strategies, match types, performance max, RSA best practice, etcetera.
  • Design impactful CRO tests with the support of in-house web developers. Create, analyse, and action conversion rate optimisation tests.
  • Support stakeholders with troubleshooting and improving the quality of conversion data fed into marketing platforms.
  • Collaborate with the wider marketing team to set new campaign initiatives live for your respective channel(s).
  • Work with the Paid Media Manager and Head of Performance to reach channel growth targets.
What you bring to the Team
  • 3+ years of experience managing lead gen PPC campaigns with large monthly budgets.
  • Strong working knowledge of Google Ads, Microsoft Ads, Google Analytics and Excel.
  • Able to propose long-term strategies and create long-term testing plans related to PPC account growth.
  • A strong understanding of audience targeting and experience with the practical application to marketing campaigns, preferably using 1st party data.
  • Experience conducting fair AB tests and conducting PPC account optimisations on a large scale.
  • A desire to improve efficiency of processes; interested in learning and adopting tools such as Data Studio, Supermetrics, and new AI tools in 2023.
  • The enthusiasm to keep abreast of industry changes. Possess the ability to adapt to how new developments may impact account management and best practice.
Employee Benefits:
  • 25 days holiday, plus bank holidays.
  • Day off on your birthday.
  • Perkbox discounts.
  • Holidays increase after 2 and 5 years service.
  • Pension Plan and Life Insurance.
  • Access to Employee Assistance Programme.
  • Company incentives, access to discount schemes.
  • Profit share scheme
P970164CCR2INDMANS

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