Marketing Officer (Campaigns, Analytics and Optimisation) (2 Posts Available)

Job Description

Location : Oxford Road, Manchester, UKEmployment type : Fixed TermJoin one of the worlds leading international business schoolsIt is an exciting time for Executive Education at our client as they embark on a major project to bring a new suite of open executive education programmes to market in 2023.This is one of a number of new roles which will support the launch and delivery of these exciting new programmes at our client.They are looking for two exceptional digital marketing professionals to join our clients high performing, friendly and collaborative team. You will be highly skilled with hands on experience managing paid search, social and display campaigns (either agencyside or in-house with agency support).This is an exciting opportunity for a data-driven creative thinker, looking to further develop their career in a complex global organisation by creating, managing and optimising impactful and high performing marketing campaigns, conducting audience researchand insights and contributing to the ongoing development of our clients website.Working with a team of marketing and communications professionals and reporting to the Schools Senior Marketing Officer, youll be a strong team player who is confident in working on a range of digital marketing campaigns - you will be self-motivated andready to make an immediate impact.The role will involve the day-to-day management of various marketing campaigns - understanding requirements to set-up, analyse and optimise activities to drive lead generation and recruitment for our clients professional programmes. Youll work to generateinterest and build a high-quality enquiry pipeline to help meet recruitment targets. Excellent analytical skills and a technical mind-set with attention to detail and a high level of accuracy are essential.Working with the Digital Marketing Manager, Senior Marketing Officer, Web Developer and Web Content Designer, you will share campaign reports and insights to help inform future campaign and website optimisation. Youll work closely with the Executive EducationBusiness Development Team to share insights and understand lead quality to enhance campaign performance.The role also works with a roster of external agencies who support across a wide range of activity.In addition, and as part of a team, you will support the content-led marketing strategy with a focus on advertising, paid search, social, SEO, CRO and UX - so you will have experience working on integrated campaigns and a good understanding of the variousmarketing channels and functions.Our client is the largest campus-based business and management school in the UK. They provide world-class business and management education to undergraduates, postgraduates, experienced practitioners, and those with serious academic and research ambitions.They are an international and progressive school, delivering cutting edge business thinking and teaching informed by the contemporary commercial environment.The School has been providing high-quality executive education for more than 50 years. They are currently ranked 3rd in the UK and 21st in the world in the Financial Times customised executive education rankings 2020.Through Executive Education, they work with a wide range of organisations, leaders and managers, facilitating dynamic development programmes across the private and public sectors that are informed by both the latest business research and commercial environment.As an equal opportunities employer, they welcome applications from all suitably qualified persons and all appointments will be made on merit. As they are committed to the principles of the Race Equality Charter Mark, they would particularly welcome applicationsfrom the Black, Asian and Minority Ethnic (BAME) community who are currently under-represented at this level in this area.The University is positive about flexible working - you can find out more here.Blended working arrangements may be considered.Please note that they are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.Enquiries about the vacancy, shortlisting and interviews:Name: Martin Starkey, Senior Marketing Officer: Analytics, Campaigns & Optimisation.This vacancy will close for applications at midnight on the closing date.Please see the link below for the Further Particulars document which contains the person specification criteria.

Keyskills :
AnalyticsDigital MarketingMarketing CampaignsMarketing StrategyDisplay Campaigns