Marketing Manager

Job Description

Marketing Manager - Manchester - GBP 25,000-30,000 DOEMy client is a certified carbon neutral business in the manufacturing industry that has seen major growth over the last 10 years and is continuing to expand! They are looking for a Marketing Manager to help with day-to-day marketing activities and long termstrategising in order to meet the companys needs and initiatives.As a Marketing Manager, you will be extremely hands-on with exposure to the board of directors/senior leadership team from the offset.This role requires you to work from the Manchester-based office 5 times a week therefore, you will need to live and have the full right to work in the UK.Objectives as a Marketing Manager:

• Develop marketing strategies that include defining market positioning, identifying target audiences, and creating specific objectives for various channels and segments.
• Collaborate with internal teams to execute marketing programs from start to finish and utilise internal resources effectively.
• Utilise consumer insights, market analysis, and best practices to create successful marketing strategies.
• Produce and maintain analytics reports across multiple platforms to extract valuable insights for future campaign development.
• Engage with internal and external stakeholders, including board members, to align marketing efforts with organisational goals.
• Support the sales team by conducting relevant research and coordinating promotional activities with associated marketing plans, as well as assisting with new product launches and sales initiatives.

Responsibilities:

• Assist in the development of creative briefs and provide guidance for creative direction to achieve advertising and communication objectives across various media, including print, digital, and video assets.
• Create and implement online and lead acquisition strategies, encompassing SEO, PPC, social media, and PR.
• Collaborate with executives to establish budgets, estimate expenses, and set targets.
• Oversee content and updates for customer and internal touchpoints, establish budgetary guidelines, participate in events, document business processes, and provide sales support.
• Formulate marketing strategies and develop innovative marketing tactics for diverse channels.
• Collect customer and market insights to inform outreach strategies, improve customer conversions, and generate qualified leads.
• Track and analyse the effectiveness and impact of current marketing initiatives, and optimize them accordingly.
• Present concepts and final deliverables to internal and external teams, and communicate marketing programs, strategies, and budgets to senior leaders.

Required Skill Set:

• Bachelors degree (or equivalent) in marketing, business, or related field
• Excellent written and verbal communication skills
• Strategic and commercially minded
• Project management experience
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools such as Microsoft Dynamics
• Extensive experience developing marketing plans and campaigns
• Strong experience with online marketing and social media strategy
• Experience using WordPress and Adobe Suite
• Some involvement/knowledge of sales

Benefits:

• Bonus scheme
• Personal training/development budget
• Private healthcare insurance
• Regular company social events
• Death in service benefit
• Massive opportunity for career progression
• Cycle to work scheme
• And much more!

URGENT ROLE - IMMEDIATE INTERVIEWS - FAST OFFERSIf you are interested in this Marketing Manager role and have experience in the above, please apply with your most up-to-date CV or get in touch on .Role: Marketing Manager Location: ManchesterSalary: GBP 25,000-30,000 DOEKeywords: Marketing Manager, Marketing Executive, SEO, PPC, Social Media, PR, Public Relations, CRM, Marketing Automation Tool, Marketing Campaign, Social Media Campaign, Microsoft Dynamics, WordPress, Adobe Suite.BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.

Keyskills :
CRMMarketing ExecutiveMarketing ManagerMicrosoft DynamicsPPCPublic RelationsSEOSocial MediaAdobe SuiteWordPressMarketing CampaignSocial Media CampaignMarketing Automation Tool