Marketing Director

Job Description

Our client is a global leading automotive data and software solutions specialist. Due to continued growth, they are currently recruiting a Marketing Director to join their UK leadership team. The Marketing Director will support growth, drive brand awareness,and create great experiences for our clients customers and prospects internationally.To be successful in this role, you will drive strong partnerships with key internal stakeholders: Regional Leadership, Sales and Product as well as key external stakeholders. The role includes understanding the regional businesses and their target segments,designing account-based marketing plans, executing demand generation campaigns and events, and leveraging customer and partner relationships in the region. You will have a proven track record for marketing planning and execution and be results driven, capableof translating data-driven insights into actionable recommendations. The ideal candidate will have a unique blend of leadership, agility, and communication skills.The Marketing Director will direct and manage a regional marketing team and report directly to the VP of International Marketing.Marketing Director - Accountabilities

• Act as a Marketing Business Partner to regional sales to define the strategy and development of business-specific marketing plans to contribute to demand generation, revenue pipeline, brand awareness & customer marketing.
• Conduct regular marketing and sales reviews to present the impact of marketing activities on sales pipeline, identify gaps in strategy, and collaborate quickly and impactfully with colleagues to revise marketing plans to fill gaps.
• Build a regional story and narrative to positively position the brand for growth.
• Build an active influencer and media relations program.
• Establish account-based marketing programs and measure performance against target markets/accounts.
• Secure customer advocates, references, and case studies to support growth in the region.
• Collaborate with functional marketing specialists to deliver PR, events, digital campaigns, thought leadership and demand generation.
• Ensure alignment, prioritisation, and support of key corporate/global strategies in the region.
• Effectively manage the regions marketing budget, and track ROI of marketing spend.
• Involve and empower a strong team of regional marketers to drive marketing initiatives and ensure maximum productivity and efficiency.

Marketing Director - Ideal Candidate

• Strong B2B marketing experience ideally in an international technology marketing or automotive related environment.
• Proven international marketing skills and experience, including, leading a regional or global marketing function.
• Experienced planning and executing integrated marketing programs across digital marketing, social media, account-based marketing, PR, thought leadership, email, webinars and events.
• Track record of success from marketing KPIs such as pipeline generated and marketing ROI.
• Proven experience setting and managing marketing budgets at scale.
• Excellent people management skills and ability to mentor team members in various offices and countries.
• Ability to collaborate and work under pressure in a fast-paced matrixed organization.
• Professional, positive, and solutions-oriented attitude able to shift gears between thinking and doing across a range of marketing activities.

The Marketing Director position is UK based with the flexibility to work remotely. The position is offering £80,000 - £100,000 basic salary plus excellent benefits for the successful candidate.All successful candidates will be contacted within 5 days of application. Due to the volume of recent applications, if you do not receive a response within this timeframe please assume your application has been unsuccessful for the position of MarketingDirector.This vacancy is being advertised by Technical Prospects Ltd. The services advertised by Technical Prospects Ltd are those of an Employment Agency.

Keyskills :
Automotive IndustryInformation TechnologyInternational MarketingMarketing ManagementDemand Generation