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Head of ECommerce (Performance Marketing)

Anna Ceder Selection Ltd
Job LocationManchester
EducationNot Mentioned
Salary£100,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Head of E-Commerce (performance marketing) Location: Remote in the UK / ManchesterSalary: £100,000 + benefitsIndustry: TravelAre you an experienced Head of E-Commerce or Performance Marketing, looking for an exceptional challenge Are you ready to get the Travel industry flying againIf so, we can’t wait to hear from you! What you will be doing:

  • Build and coach the Acquisition Team, fostering a culture of high growth and drive to improve performance (PPC, SEO, CRM, retargeting, data / personalisation)
  • Develop performance marketing strategy to improve ROI and to scale the business, in particular working with Tech & Product to increase our use of data / personalisation
  • Ensure that site merchandising optimises sell through, promotion of best sellers or focused product, and is visually appealing
  • Senior relationship owner with partners and agencies including Google, Bing, Facebook etc
  • Constant analysis of customer behaviour through web analytics to improve on core KPIs such as increasing conversion and reducing bounce rates and abandoned baskets, implementing and running A/B tests for optimal outcome
    • YOU:
  • You’ll be creative, curious and challenging, capable of thinking differently and developing new ways of working, able to roll your sleeves up and get stuck in
  • You’ll be managing huge budgets so you’ll also need to be strategic and analytical, driven by results, comfortable with large data-sets and able to identify actionable trends and insights, as well as being on top of the day to day detail.
  • You are a tech enthusiast, comfortable with Tech, Data & Product teams and able to communicate effectively to scope out Marketing requirements, keen to be at the fore of industry and category developments. And it goes without saying a strong expertise in PPC, SEO and retargeting.
  • Previous experience in a similar Digital Marketing / Performance Marketing /E-commerce Manager role, and a gold star if you’re from the Travel industry! :)
    • Required skills
  • Digital Marketing
  • E-commerce
  • PPC
  • SEO
  • Team Management

    • Keyskills :
    Digital Marketing E-commerce PPC SEO Team Management

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