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Email Marketing Manager

The Portfolio Group
Job LocationManchester
EducationNot Mentioned
Salary38,000 - 40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Job PurposeWe are currently seeking to appoint a Marketing Automation Manager to join a growing and fast-paced marketing team, working in vibrant offices in Manchester city centre. With fantastic officeperks, were the perfect place for high achievers to grow and thrive.Were looking for a hard-working and self-motivated person to deliver multiple automationcampaigns across our group companies to prospects and clients.The role will play a key part in the online acquisition growth plans and the ideal candidate will havethe desire to work in a supportive environment where a driven personality will succeed. They shouldstrive to continually improve results and be able to thrive in a friendly working environment with adesire to share new ideas and work hard towards common goals.The role

  • Use Marketo to implement new campaigns and programs (e.g., email nurture campaigns,
webinars, events, gated content) working across all client and prospect facingcommunications.
  • Use project management software to manage the workload of a team of Marketing
Automation Managers to deliver stakeholder requirements based on value to each Groupcompany.
  • Assist with management and monitoring of multiple nurture programs, conducting regular
reviews and analysis to help ensure leads progress through the sales funnel.
  • Implement A/B testing campaigns to identify the best performing setups.
  • Integrating campaign activity with our CRM (Salesforce) to improve quality of information
for our sales team.
  • Point of contact for the automation team when liaising and managing campaigns with the
Salesforce and Business Intelligence teams
  • Management and maintenance of Marketo database for both prospect and client data,
ensuring it is maintained and segmented in line with business requirements and marketingactivity
  • Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo.
  • Collaborate with the necessary teams to implement, and measure campaign lifecycles
through acquisition, conversion, and retention.
  • Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using
Marketos analytics suite to report on the effectiveness of our marketing campaigns.
  • Help implement new product features to enhance Marketos functionality.
  • Working collaboratively with other departments to ensure automated campaigns achieve
company goals.Mandatory Skills
  • Experience with Marketing Automation software (preferably Marketo)
  • Strong email marketing and campaign experience
  • Strong communication skills
  • Analytical and detail orientated
  • Excellent time management, and ability to meet deadlines
Desirable Skills
  • Experience in a B2B marketing roleExperience with CRM software (Salesforce)
P967519CCR2INDPENO

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