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Digital Marketing Manager

JS3 Recruitment Ltd
Job LocationManchester
EducationNot Mentioned
Salary30,000 - 40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Our client are looking for a true digital marketer, who can offer research, insight and bring creativity to campaigns that also deliver ROI ad consistently develop brand awareness.Key responsibilities

  • Digging deep to help us understand who our best customers are and what motivated them to choose us
  • Supporting the account management teams in the delivery and development of results orientated online marketing campaigns.
  • Working closely across the sales team to drive and generate lead generation.
  • Own KPIs, benchmarks and other metrics to demonstrate and track success of strategies and tactics.
  • Developing and implementing search engine optimisation and search engine marketing strategies.
  • Using customer and wider market data to develop digital communication roadmap from consideration to conversion phase, planning funnels, content and audience strategies across channels
  • Managing all digital metrics including but not limited to revenue, gross profit, conversion rates, average lifetime values and analysing reported data and providing insights to key stakeholders.
  • Recommend changes to website content, linking to other factors to improve conversion rates and other KPIs.
  • Analyse websites using data and statistics to make informed decisions.
  • Provide precise and clear reporting to explain results.
Skills and experience needed
  • Meticulous attention to detail, data-driven, and cool under pressure with a head for numbers.
  • Ability to think strategically about the relevant consumer touchpoints and how this influences the marketing message.
  • A strong track record of planning and implementing marketing funnels delivering measurable ROI.
  • Experience of Hub Spot.
At least 2-years of hands-on experience in at least one of the following:
  • Paid advertising (PPC)
  • SEO
  • Conversion Rate Optimisation (CRO)

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