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Digital Marketing Executive

Michael Page Marketing
Job LocationManchester
EducationNot Mentioned
Salary30,000 - 32,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

Join a disruptive B2B company who operate in the IT/Tech sector. This role is a broad digital marketing role which will cover the full digital marketing mix including SEO, Email Marketing, PPC and CRM Management.Client DetailsMy client is a forward thinking tech company based in Manchester. The marketing team operates remotely, and they are looking for an experienced Digital Marketing Executive to join their growing team.DescriptionThe key responsibilities of the Digital Marketing Executive will include:

  • Deliver online marketing tactics - email marketing, CRM/database, website management
  • Plan and deliver email marketing campaigns and automated workflows
  • Maintain an email marketing calendar that supports campaigns
  • Review and report on email performance to demonstrate ROI
  • Daily operational management and creation of audiences within Microsoft Dynamics; segmenting, retargeting, managing workflows, and working with CRM admin to ensure database is accurate
  • Ownership of uploading content via a CMS system, optimising and adjusting web content on the fly to align with SEO best practices
  • Working with Digital Marketing agency to enhance SERPs and PPC performance
  • Produce monthly digital marketing reports covering; email engagement, paid media and social media Impressions
ProfileThe successful Digital Marketing Executive will have the following skills and experience:
  • Degree or similar in Marketing, communications or related field
  • Experience of working in B2B Marketing Communications
  • Proven experience of use and management of email marketing platform and marketing automation/workflows
  • Knowledge of best practice email marketing principles
  • Strong hands-on experience of Microsoft Dynamics
  • Strong knowledge of HTML & CSS for web page creation/amends, implementing forms, pop-ups et al
  • Daily hands-on experience with HTML and content management systems
  • Experience of on-site SEO principles and implementation
  • Experience of PPC; creating display ads, implementing and managing across Linked In and GDN, understanding of best practice principles around Google ads
Job OfferOn offer for the successful candidate:
  • Hybrid/remote working
  • Dedicated training plan
  • Paid volunteeer leave

Keyskills :
"Digital Marketing Executive" OR "Marketing Executive" OR "Digital Marketing"

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