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Digital Marketing Executive

Smartsearch Recruitment
Job LocationManchester
EducationNot Mentioned
Salary35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Digital Marketing Executive - Remote, Salary: up to £35k + Benefits and career development opportunities, Remote / Work from home. Flexible working considered.We have an exciting opportunity for a Digital Marketing Executive to work for a leading business who operate within the construction sector and are part of a global group. The role will lead, develop and operate the technical digital marketing infrastructure,innovation and performance, measurement and reporting, for inbound and outbound channels. The ideal candidate will have previous experience as a technical Digital Marketing Executive with a good knowledge of digital marketing channels and metrics.Digital Marketing ExecutiveThe role:

  • Continuously improve digital marketing performance
  • Work with the digital and web development agencies to continuously develop website functionality, content, SEO performance, customer experience and conversion rates
  • Work with the digital agency, Group Data Science and company Salesforce CRM teams to develop systems integrations functionality and provide frequent, relevant analytics data to inform Marketing KPI reports and development plans.
  • Responsible for delivering agreed email programmes on time and to expected quality standards
  • Analyse email campaign performance, recommend and implement improvements based on results
  • Responsible for social media operations - ensuring quality content is posted frequently to agreed objectives, to assist brand development
  • Competently operate major software platformsGoogle Analytics, Hotjar and SEMRush web analytics, Hubspot marketing automation, Salesforce CRM, Social Media scheduling and monitoring tools, SurveyMonkey & Mailchimp, LiveChat, Showpad.
  • Manage existing and procured contact database usage and quality maintenance to ensure that digital campaigns are based on quality data, to be as effective as possible.
  • Manage the sourcing and maintenance of freephone numbers and usage reports, ensuring visibility of call volumes and service responses at all times.
Candidate Requirements:
  • Must have previous experience in a technical Digital Marketing Executive role (preferably B2B)
  • Good knowledge of digital marketing channels and metrics
  • Good knowledge and experience of online marketing tools and best practices
  • Hands-on experience with SEO/SEM, marketing automation, email broadcasting, web analytics, social media operations
  • Understanding of marketing technology interactions and integrations
  • Proactive and results (data) orientatedcontinuous improvement mindset
If this sounds like the opportunity you have been looking for then please apply by attaching your CV.Equal opportunities and diversity: Our client are committed to building a diverse, equal and inclusive culture. They aim to establish and maintain a leadership team and colleague population that reflects our society. They invite all colleaguesto bring their whole selves to work and strive for an environment which is fair, and in which all of their colleagues are able to do their best each day.Smartsearch take your privacy seriously and will only use your personal information to administer your application. To effectively process your application, we may share your details with the company for whom we are collecting job applications and Smartsearchor the company may contact you by email, telephone or SMS. A copy of our privacy policy will be emailed to you upon receipt of your application.

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