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Digital Marketing Analyst

Michael Page Marketing
Job LocationManchester
EducationNot Mentioned
Salary£45,000 - £57,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

This position is for a skilled Digital Marketing Analyst who will be responsible for managing marketing data for a busy marketing team. This role will focus on analysing and optimising digital marketing strategies, and will have 1 direct report.*This opportunity will be 4 days per week in office, 1 day from home*Client DetailsOur client is a prominent player in the business services industry. With a sizeable team based in Greater Manchester, they pride themselves on delivering exceptional solutions to a diverse range of businesses. They are currently on the lookout for a DigitalMarketing Analyst with a passion for all things data.Description

  • Leading a team in the Marketing & Agency department
  • Analyse digital marketing data to guide strategy development
  • Managing marketing data through PowerBI
  • Using marketing insights to influence digital marketing strategies, including PPC campaigns, Email marketing, and social media marketing.
  • Managing Google Analytics - GA4.
  • Managing a Digital Marketing Executive, overseeing the implementation of digital marketing campaigns.
  • Identify trends and insights in digital marketing campaigns
  • Track digital marketing metrics to assess success and areas for improvement
  • Develop and implement optimisation strategies for digital marketing efforts
  • Collaborate with other teams to ensure cohesive brand messaging
  • Present findings and suggestions to senior management
  • Stay up-to-date with digital marketing trends and potential new channels
ProfileA successful Digital Marketing Analyst should have:
  • A degree in Marketing, Business or a related field
  • Proven experience in an analytics focused digital marketing role
  • Line management experience.
  • Experience with PowerBI
  • Experience using Google Analytics - GA4.
  • Strong analytical skills and data-driven thinking
  • In-depth knowledge of the latest trends and best practices in digital marketing, including PPC and SEO.
  • Excellent leadership and team management skills
  • Strong presentation and communication skills
  • Proficiency in MS Excel, PowerPoint and other data analysis tools
Job Offer
  • A competitive salary in the range of £45,000 - £57,000 per annum
  • A supportive and collaborative work environment
  • Generous holiday leave
  • Opportunity for professional growth and advancement
*This opportunity will be 4 days per week in office, 1 day from home*

Keyskills :
"digital marketing manager" OR "digital marketing specialist"OR "marketing analyst"

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