Digital Content Producer - Chemical Manufacturing

Job Description

Our Client is a manufacturer and supplier of Industrial Chemicals & Plastic Masterbatch and Speciality Compounds for the Plastics Industry.They are now seeking a Digital Content Producer. This is a full time permanent role reporting to the Digital Marketing Manager and will be based in ManchesterJob Purpose

• To drive prospect and customer engagement across digital marketing channels by creating, measuring, and managing compelling marketing content
• This exciting, brand-new role is responsible for shaping and executing the digital marketing strategies of two businesses within the group
• The Digital Content Producer will collaborate with key stakeholders to craft content for their websites, email communications, social media, search and display ads, video, and offline copy as required
• The successful candidate will have experience in web content management, search marketing (paid and organic), digital campaign execution (including campaign performance measurement). They will also be able to demonstrate prior success working on simultaneousprojects with multiple stakeholder groups

Key Responsibilities

• Work with Digital Marketing Manager and business leaders to identify content needs in support of a range of business goals. These goals include managing brand identity and driving lead generation for each of the businesses
• Digital content marketing:
  • Build content plan for multiple audiences, deployed via multiple channels
  • Create and optimise compelling, user-centric content
  • Apply SEO copywriting best practices to grow organic traffic from target audiences
  • Write, test, and optimise calls-to-action
  • Manage product positioning content
  • Produce content in variety of formats (e.g., web, email, audio, video)
• Digital campaign marketing:
  • Write compelling copy for campaign ads (paid search, paid social, display) and campaign landing pages
  • Craft segment-specific content for newsletters and automated email campaigns and paid social campaigns
  • Plan, write, and publish content for organic and paid social channels
• Manage content approval processes as required
• Collaborate with Sales teams to ensure alignment on content and campaigns
• Support social selling activities
• Measure content and channel performance, proposing and delivering optimisation as required

Qualifications and Experience

• Bachelors degree in marketing, journalism, or a related field; and / or a professional marketing qualification (e.g., CIM, IDM)
• Solid experience in digital marketing or journalism roles within the Chemical or Scientific industry (essential)
• Strong knowledge and proficiency with web content management platforms (e.g., WordPress)
• Strong knowledge and proficiency with email / marketing automation tools
• Knowledge and proficiency with Google Analytics or similar web analytics platforms
• Passionate about B2B marketing and communications
• Performance-driven mindset, focused on business outcomes
• Exceptional copywriting skills
• Skilled at storytelling, particularly in a B2B context
• Strong marketing campaign ideation and design capabilities
• Strong interpersonal communication skills, both written and oral
• Strong planning and organising skills
• Excellent attention to detail
• Presentation, negotiation, influencing and stakeholder management skills
• Effective at building strong working relationships with employees of all levels as well as with third-party vendors

In return our client is offering a competitive package including a basic salary of up to £35,000 (salary is negotiable and dependent on experience. More may be available for an exceptional candidate), plus benefitsPlease e-mail your C.V to Lorraine Roger, Director, Atom Recruitment Ltd.

Keyskills :
Digital MarketingDigital ProductionMarketingWeb Content ManagementChemical Industry