CRM & Insight Executive

Job Description

About AwazeAwaze is Europe’s largest manager of holiday rental properties, with 110,000 units under management in over 600 destinations in 25 countries across the continent. Our purpose is simple - to delight owners and guests. The business operates more than 25 consumer brands including Cottages.com, Novasol, Hoseasons, Landal and James Villa Holidays. More than 8 million people stayed in one of our properties in 2019.The vacation rental market has been growing strongly over the last few years, with people desiring the space, flexibility and uniqueness provided. The current global pandemic has only served to strengthen that trend. Summer 2020 has seen unprecedented demand for not only this year but next year.The RoleOur aim is simple: to delight our owners and guests. The Customer Retention team plays an important part in reaching this goal, by using campaign delivery tools to execute and evaluate marketing campaigns. You’ll hold responsibility for creating and delivering successful multi-channel marketing activity, with the overall objective of increasing customer engagement and supporting the delivery of our customer retention targets. We’re not just looking for a "doer" but a proactive thinker, who can learn from past results and continually evolve our campaigns to improve on results.

You’ll use campaign delivery software to create, execute and evaluate marketing campaigns

o Use insights from past campaigns to identify the most responsive audienceo Deliver personalised content relevant to your audience in order to optimise campaign performanceo Launch experiments and A/B tests to drive recommendationsWhat you’ll be doing

You’ll use campaign delivery software to create, execute and evaluate marketing campaigns

o Use insights from past campaigns to identify the most responsive audienceo Deliver personalised content relevant to your audience in order to optimise campaign performanceo Launch experiments and A/B tests to drive recommendations

You’ll extract key findings through post campaign analysis, which will influence future campaign activity, whilst sharing performance insights with the wider team

You’ll build appropriate customer contact plans for specific customer segments in the database

o Plan and develop appropriate frequency and relevant communicationso Test and evaluate alternative channels to expand reach and performanceo Test and evaluate the impact of incentives to reactivate key segments of the databaseo Provide insight on performance and optimise based on results

Be accountable for the performance of emails sent against pre-agreed commercial targets

Produce regular reports on performance

Support the team and wider business with ad-hoc requests

Maintain the integrity of data held within the CRM platform

o Continuous validation of data extractedo Identification of any inaccuracieso Progress any inaccuracies through the appropriate channels in order to resolveKey skills we need:We’re a team full of energy and with a passion for what we do, so it’s key that you’re enthusiastic, driven and keen to be part of a team. What else do you need in order to succeed in this role- You’ll need previous experience with analytical tools/campaign management tools and ESPs- We’re looking for someone with familiarity with email channel performance metrics (open rate, CTR etc)- You’ll be competent in the use of MS Access/Excel- You’re passionate about travel and, in particular, UK holidays- Ideally, you’ll have had some experience of working within leisure/travelEqually as important as all the technical "stuff", we’re looking for someone who is hungry to learn, irrespective of their seniority. We don’t believe in standing still (we work in travel, after all), but instead think that everyone should be learning, all the time. Whether it’s a new analytical tool, an industry event or a mentoring opportunity, we will support you to grow your skillset.If you’re excited by working in a fast paced environment, are obsessed by all things customer and want to join us on our journey, we’d love to chat.What we’ll give you- This is an opportunity for you to join us at a pivotal point in time as we invest in our future- You’ll be joining a team of genuine, passionate leaders- You’ll have the freedom to decide on the best way of working to get the job done. We work cross-functionally, so you’ll be given opportunities to develop skills outside of your core skillset.- You’ll have the opportunity to shape the culture of our new, City Centre office, leading by example- You’ll be an integral part of a team which will deliver growth, and who doesn’t want thatWe offer a competitive salary and great benefits; we’re all about holidays, so we practise what we preach and offer some great travel discounts. We offer flexible working hours and remote working, too. We’d also offer you private medical and life assurance - of course we hope you won’t need these, but we want to offer you security.We are an equal opportunity employer and we value diversity and inclusion. We do not discriminate on the basis of gender, race, age, sexual orientation, colour, religion, disability status or marital status. Required skills

CRM

Customer Contact

Customer Retention

Email Marketing

Database Marketing

Keyskills :
CRM Customer Contact Customer Retention Email Marketing Database Marketing