Senior CRM Executive

Job Description

Role: Senior CRM ExecutiveLocation: Maidstone based offices, likely 3 days a week Salary: Up to £35,000 basic Benefits: Good performance based bonus, pension, 25 days leave plus lots more.What makes this differentThe biggest element is progressionalthough the title of your role will include senior, expectations are youll likely not be at that stage. But what you will demonstrate is ambition backed by raw talent and ability, and keen interest in professionalprogression with the ability to grow into being recognised and rewarded as a senior.What this business is exceptional at is recognising and developing talent. So with a bit of CRM experience already under your belt, they want to be the ones who nurture your ambition and help you realise your potential.Youll be reporting to the head of database marketing, someone whos an inspirational female leader, in a business where most of the wider marketing team is also made up of some incredible talent who also happen to principally be female too.Your role will be specifically aligned to the build of automated CRM campaigns which cover direct mail, outbound telephony, email and SMS. Driving customer lead and nurture programmes resulting in acquisition, as well as cross and upsell campaigns.You will work with the database marketing team on the data brief, ensuring targeting audience is clear and well defined. Plus brief in the creative and content teams on what you need for each campaign.You will be the campaign manager, pulling everything together. But also responsible for testinglooking at creative, copy, testing new channels to see how they perform, etc.About the companyPerhaps not the biggest brand in the world, but they are the biggest of their kind in the UK. Specialising in healthcare tech sold direct to the consumer, and part of an organisation which turns over circa £4bn p.a. and 10,000 people.The marketing team is around 18 people, and their offices are based out of Maidstone. The relationship with this is roughly 3 days in office, 2 days from home per week.Something they absolutely personify is that of being a business with strong family values. This stands true even when the chips are down. Heres a couple of examples:

• During the 1 st lockdown in 2020 they couldnt trade as their product is a considered purchase, so is sold in a consultative manner in person. Yet despite this and furloughing most people, they continued to pay FULL SALARIES.
• They re-opened and experienced huge demand (something which hasnt abated still), yet had no chance of hitting 2020 projections. Yet the company paid FULL BONUSES, because they recognised and valued everyones efforts during what had been a really challengingyear.
• When it became possible for people to meet in person, the leadership team agreed to visit team members in person to check up on mental health and wellbeing. To ensure everyone was okay. Not simply rely on Teams, Zoom calls or those weekly quizzes we allcame accustomed to.

Who wouldnt want to be part of a company who values people in this wayKEY EXPERIENCE

• A good foundation knowledge of CRM, principally the campaign sidebuilding, deploying, testing and measuringoverseeing from a project management, campaign management perspective
• Good general knowledge of how to pull the various parts together including data briefs, creative, content, etc. and how to deliver a campaign across direct mail, email, SMS, etc.
• Able to report on campaign performance, including drawing conclusions in how to improve campaigns for the future
• Youre pro-active in your learning and can demonstrate how, in your career to date, youve been the kind of person whos been confident tackling problems, skilling up on your knowledge gaps and love opportunities to grow and learn.

Want to Apply Heres how:You can share your Linkedin profile or email me a CVit doesnt have to be up to date, we can work on that once you decide you want to take this forward.Or, for a chat and more information please contact me on:Colin DoreeHead of Recruitment, Digital, Marketing & Data Blue Pelican