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Job Location | Maidstone |
Education | Not Mentioned |
Salary | 25,000 - 35,000 per annum, inc benefits |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time Work from home |
A leading, global cyber security organisation full of dynamic and collaborative individuals is looking for an ambitious German Regional Marketing Specialist to join their offices in Maidstone (hybrid working and would consider remote working with occasionaloffice visits).As Regional Marketing Specialist, you will be responsible for defining the local marketing requirements for German speaking regions, devising a strategy and carrying out a range of marketing initiatives, which is overall aligned and in-keeping with the mainWestern strategy and corporate goals.Reporting to the EMEA Marketing Manager you will: Work in partnership with internal stakeholders, customers and third parties to meet marketing and corporate objectives Work with key marketing technology platforms for lead nurturing, email and web, as well as Salesforce CRM to implement marketing programmes, including solution/product webinars, online marketing campaigns, email nurture programs, social media, SEO/SEM, databasemanagement, events and more. Monitor market trends and create insight to inform regional strategy and EMEA Marketing approach Be the internal point of contact for all German marketing activities, including campaigns, product initiatives, PR, events and translations Track the effectiveness of marketing campaigns and provide regular reporting, and recommend improvement and new initiatives Manage the regional marketing budgetAbout you:Essential Fluency in German and English Demonstrate an understanding of 360 campaigns and marketing mix, including audience, targeting, channels and reporting Knowledge and understanding of modern marketing techniques in a B2B software sales process Strong strategic, analytical, project management and communication (oral and written) skillsTechnical Proficiencies Hands on experience with CRM systems (i.e. Salesforce), marketing automation (Pardot Software), and CMS platforms (Bespoke). Mastery of MS Office including PowerPoint, Excel and Word requiredDesirable Knowledge of industry email marketing and email/spam law best practices by region would be an advantage Experience working in collaboration with sales teams Degree in Marketing or Business Management HTML knowledge Knowledge of Adobe Creative Suite (Illustrator, InDesign) and other video/graphic programs highly desirableWhats in it for you Hybrid working and would consider remote working with occasional office visits. Competitive salary including company profitability scheme, workplace pension, group income protection insurance, group private health insurance, group life insurance cover and much more.