Marketing Executive

Job Description

Our Haulfryn family has a fantastic opportunity for afull timeMarketing Executiveto join our growing team atour friendly support office in MaidenheadTheMarketing Executive will support the shaping and development of marketing strategies and execute plans to support the park portfolio to generate sales leads, promote on-park events, provide prospect communications and support owner announcement communicationsthrough owned channels.We are one of the UKs largest owners of 5-star luxury holiday and residential parks set in special and beautiful locations. For 85 years we have been creating joyful moments for thousands of residents, owners and guests. Finlake Holiday Resort is the largestholiday resort within the Haulfryn Group and offers an amazing range of 5 star holiday accommodation, superb leisure facilities, including aspa, water park and gym, outdoor swimming pool and the delights of Devon on your doorstep.Why Join Us

• Competitive salary
• Bonus scheme
• 30 days holiday (including Bank Holiday allowance) increasing up to 35 days with service (pro rata for part-time)
• Company Sick Pay
• Life Assurance/Life Cover
• Discounted holidays at our UK holiday parks
• 50% discount on food
• Online, high street and leisure discounts
• Enhanced Pension Scheme
• Employee Assistance and Wellbeing Program
• Uniform provided
• Cycle to Work Scheme
• Eye Test Vouchers for VDU users
• Team Member of the Month award
• Refer a Friend Training and Development Opportunities

What Will You Do

• Collaborate with park teams to understand and plan activity to support their specific marketing materials requirements
• Brief creative design requirements directly (both internally and externally as necessary) for on-park marketing materials and Support Office requirements as needed
• Prioritise incoming briefs and manage timely, high-quality delivery and internal sign off with relevant stakeholdersthrough the Workflow
• Ensure the brand and key messages are communicated consistently in an engaging way with stakeholder groups as required
• Develop and edit promotional materials and park literature as required
• Implement community relations initiatives, working closely with Park teams, HR and external charities and bodies as requiredraising awareness of the companys community relations initiatives (including, but not limited to, on the companys websites). Developnew ideas and opportunities to further the impact/benefit, working with the Marketing Executive Paid and Earned Channels to ensure integration with third-party media and PR opportunities
• Support the Marketing Manager to manage the marketing budgets including the raising and receipting of purchase ordersand processing of invoices
• Carry out website updates to homes for sales listings across the websites and third-party listing sites
• Work with the Marketing Executive Paid and Earned Channels to ensure all customer activity is aligned and consistent
• Provide advice, guidance, and direction to enable parks to self-service requirements for direct to customer communications for key business announcements (primarily owners and members via letter, email and social media)
• Copywritingprovide brand aligned copy support for promotional material and content
• Manage the social media business account, ensuring the park social media champions and sales execs have the correct levels of access and understanding of best practices

What Will You Bring

• 2+ years experience in a similar marketing role(s)
• Ability to think and deliver strategically and tactically
• Strong communication and relationship building skill set - this role requires daily contact with a number of different internal and external stakeholders
• Briefing and delivering creative/design/content requirements via a design studio (internal and external)
• Previous experience managing and working closely and effectively with external agencies/suppliers (including printers)
• Proven track record of continuous improvement: both performance and process
• A keen eye for detail, proofing materials and digesting briefs to be turned in to creative assets
• Experience generating marketing copy for promotional material and communications
• Proven ability to manage budgets day-to-day, including use of a PO system

Who We AreWe are a family-owned business who started with a single holiday park in Abersoch, North Wales. More than 85 years later, we now have over parks in some of the most stunning locationsfrom the exclusive Warren in Abersoch to our family holiday resort atEdgeley Holiday Park, Guildford, within touching distance of London and across to the peaceful residential Willows Riverside Park in historic Windsor.We believe what differentiates us from other parks are our:

• Family values and a real community feel
• Really special, beautiful locations
• Warm and friendly team that make it feel like home
• How we nurture the nature around us

We would like you to be part of our family and look forward to receiving your application.In line with the requirements of the Immigration, Asylum and Nationality Act 2006, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.