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Digital Content and Engagement Manager

Morgan McKinley
Job LocationMaidenhead
EducationNot Mentioned
Salary£38,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

DIGITAL CONTENT AND ENGAGEMENT MANAGERMAIDENHEADUPTO £38,000 DEPENDING ON EXPERIENCEWe are currently are recruiting for a new role within a growing marketing team for a Digital Content and Engagement Manager to develop and deliver outstanding digital content and customer engagement strategies, supporting the acquisition, conversion, and retention of customers in all business areas.Key Accountabilities

  • Development and ownership of a robust Digital Content Strategy to support the acquisition, conversion, and retention of customers in all business area
  • Ownership and day-to-day management of existing owned digital platforms (websites and customer engagement portal) to ensure ongoing quality of content and continuous improvement of customer experiences
  • Ownership and development of eCRM programmes and campaigns to increase new and existing customer engagement
  • Provision, quality assurance and change management for product inventory content - supporting the channel manager in delivering commercial targets (primarily sales and holiday accommodation rental)
  • Management of digital marketing and production agencies and other internal and external resource in the delivery of content and SEO initiatives supporting business growth
  • Understanding and actively seeking opportunities to contribute to the broader objectives of the Marketing team and the wider organisation
    • Knowledge, skills & experienceEssential:
  • Previous experience in similar customer focused content and/or email marketing role(s)
  • In depth understanding of content and its place in delivering effective marketing and outstanding customer experiences
  • Experience of delivering content initiatives in complex organisations - including hands-on content creation as well as production management
  • Experience of digital content management and associated systems (ideally WordPress)
  • Strong understanding of best practice email marketing and its role in the marketing mix and broader CRM
  • Experience in delivering significant customer-centric digital change projects
  • Excellent understanding of modern SEO techniques - on and off-page
  • Experience managing and working closely with external agencies, contractors, and suppliers
  • A keen eye for detail and what good looks like - especially in content, creative and UX/CX
    • Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES. Required skills
  • We are currently recruiting for a Digital Content & Engagement Manager to join a growing marketing team based in Maidenhead!

    • Keyskills :
    We are currently recruiting f a Digital Content Engagement Manager to join a growing marketing team based in Maidenhead!

    APPLY NOW

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