Content Marketing Executive

Job Description

Company Description The Rank Group has been entertaining Britain since 1937, from its origins in motion pictures to todays gaming based entertainment brands.Over the course of more than three-quarters of a century, the Group has entertained millions of customers in Britain and around the world.The Groups story is one of iconic brands and talented people with a mission to entertain. Job Description This is a fantastic opportunity for someone relatively early in their career to play a defining role in our content marketing strategy. The successful candidate will assist and support the Content Marketing Manager in designing and delivering content toengage our audiences, across Meccas digital and retail brand.The perfect candidate for this role will always have our customer front of mind, working closely with the Content Marketing Manager and wider team to strategise content plans that will drive people to the website, primarily via the blog and social channels,keep them engaged in our communities and prompt onward action to engage with our products. The right person will be both analytical and offer creative content skillsconstantly reviewing performance and support next steps.Crucially, this person will be encouraged to support the content team to make existing strategies work as hard as possible whilst constantly helping to explore new opportunities to reach, engage and convert new customers.This person will be part of a highly dynamic team and have content relationships both in the UK and in Gibraltar so the ability to self-motivate, prioritise and give clear, timely updates are invaluable. This role may also require occasional travel to Gibraltar.

• Supportingwith all components of content development, with a focus on connecting with the audience, collaboration with the wider social media and CRM teams.
• Briefing, and liaising with, the internal and external creative teams in order to create assets required to support the drive for new customers and build credibility with existing customers
• Researching relevant partnerships, competitions, talent relationships and third party promotions.
• Working closely with the Content Marketing Manager in defining how we use the customer facing communications and content to understand and optimise the overall digital content marketing strategies.
• Creating, supporting and executingcommunications in a variety of on and offline media and channels as part of a seamless customer acquisition and conversion strategy.

Qualifications

• Capable of working under pressure and able to set and achieve high standards; single minded in the pursuit of goals. Confident in dealing with a wider variety of stakeholders across the business.
• Excellent command of written English and grammar. Proficiency with Microsoft suite, specifically Word and PowerPoint
• Resilient to a tee with a restless attitude and strong work ethic.
• Open-minded, flexible and willing to try new ideas, with an entrepreneurial spirit.
• Team-orientated, with the ability to communicate effectively and show willingness in accepting new methods, processes and structures.