Menswear & Kidswear Content Specialist

Job Description

Job AdvertDo you have fashion marketing experience Are you passionate about menswear and kidswear Would you like the opportunity to create content for all marketing channels for George This role is for you!As the Menswear & Kidswear Specialist in the George Brand team, you will be guardian for all content and campaign production end to end. Working closely with a large multi-disciplinary team, you will be the lead representative in all Menswear and Kidswearmeetings for George Brand. With responsibilities both to model and still life content, it will be your job to ensure all creative adheres to the brand guidelines.Your Role Responsibilities

• Mens and kidswear creative leadresponsible for all visualisation andcreation of all content
• Working closely with mens and kidse-commspecialist to ensurethere is consistency across key elements of production acrossboth areas; including concepts/ models/ styling and hair andmake-upbriefs
• Working with brand marketing teams to ensure all creativeoutputs ladder back to brief deliverables
• Supports in developing concepts for womenswear fashioncampaigns supporting Expert & Mission Lead, creativeagencies and art directors
• Responsible for ensuring creative is delivered to agreedmilestones and key timingsincluding feeding back into thesedocuments
• Accountable for planning, pre-production andpost-productionon all mens and kids campaigns; including critical path, castingsand talent management
• Understanding of budget allocation per production driving costefficiencies where possible
• Support in scoping new talent and appropriate casting to workwith based on Brand Marketing briefs
• Working with PR & legal team for legal trademark sign offs oncontent and campaign straplines
• Working closely with the Asda media team and external mediaoutlets for paid media content
• Working closely with Brand Design team to build campaignguidelines
• Attendance on all mens and kidswear selection meetings andcampaign shoots to ensure everything adheres to brandguidelines
• Working with e-comm specialist to ensure Mens and Kidswear Advocate is clear on deliverables and priorities
• Presenting creative work back to wider Brand Profession andsenior leadership teams

About You

• 2 years minimum in a marketing role is preferredideally fashion
• Wider marketing knowledge is preferableespecially around acquisition and retention
• An interest in the fashion market
• Experience of working for a clothing retailer with some experience of the production process and shoots
• A great eye for detail
• Team playing who is confident managing and taking control of projects individually
• Experience of working with and managing external agencies
• Strong communication skills and a confident presenter
• Confident working in a fast-paced environment, and able to prioritise and multi-task
• Extremely agile and open to change
• Great team player

If flexible working is important to you, then look no further! At George, we are proud of our culture and our commitment to flexible working. This role is based at George House, Lutterworth with the opportunity to work from home 1- 2 days per weekYou will also get an excellent benefits package including;

• Discretionary company bonus
• Company pension up to 7% matched
• 10% colleague discount, free parking and many additional rewards.
• We want all colleagues to be able to bring their best and true selves to work, every day.

Simply put, we want our colleagues to be Proud to be George and proud to be themselves.#george