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Media Relations & PR Manager - George

Appcastenterprise
Job LocationLutterworth
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Job AdvertAre you looking for anewchallengethat gives you the chance toget creative and use your knowledgeof the fashion industry to take George at Asdas visibilityto thenext levelLooking for a company that wants to help further your careeraswell as provide you with an exciting, inspiring and fun place to workAs an integral part of the team responsible for PR at George, you will support the delivery of the overall PR strategy with a focus on amplifying thefashion categories. As PR Manager you will be responsible for an ongoing drumbeat of brandamplification, whilst being responsible for the day to day delivery of proactive and positive media coverage across a variety of media communication channels.

  • Work alongside the Senior PR Manager to deliver the PR strategies for George fashion
  • Ensure consistent visibility of George fashion categories via organic media and social engagement
  • Lead the strategy for Product//Product curation. Focusing on delivering consistent and strong results both in print and online
  • Collaborate with Lifestyle and Sustainability teams to deliver 360 results to enhance Georges position in newness and innovation
  • Identify new opportunities and strengthen Georges relationships locally and nationally, across Editor, Stylist, VIP, People of Influence and Creator network.
  • Manage day to day activity with PR agency, Coelho Comms
  • Partner with business divisions including Buying, Marketing, Editorial, SEO & Affiliates to provide dual-purpose support to the businessdriving traffic to George.com
  • Work alongside the wider George brand team, supporting them to ensure products are always well represented and in the right publications both in print and online
  • Be an expert in the Fashion landscape, and an ambassador for George internally and externally
The Ideal Candidate
  • Experience from a PR agency or in house
  • Strong relationships with a range of fashion & lifestyle media contacts
  • Proven ability to generate high quality media coverage with a 360-comms approach
  • Ability to work on multiple projects across categories at any one time
  • Excellent creative writing and presentation skills
  • Understanding of working across teams and with many internal and external stakeholders to deliver business objectives
  • Enthusiasm and interest in sustainability, particularly within Fashion
This job is a brilliant opportunity to join a close-knit team who are incredibly passionate. If youre looking to come into a new role and make a real impact, then this will be perfect for you.

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