Marketing Campaigns & Automation Lead

Job Description

Marketing campaigns and automation leadJoin the Access Family and see how we make software ideas become a reality!Our core value of Love work, Love life has been central to our success and so were looking for people to join us who share our passion for making things better every day, to help us become a UK top 10 Software company.Are you ready for the challengeWhat are we all aboutAt Access we love software and how technology never stays the same. Its this obsession that drives us to work closely across sectors to understand the business needs of our customers - from professional services to manufacturing to not for profits and more. Were passionate about helping our customers stay one step ahead of the challenges facing their industry and business. Thats why over 1 million users and over 10,000 organisations rely on Access software to help their organisation thrive. Who are Unleashed and how do we fit togetherHeadquartered in New Zealand, Unleashed have regional offices in Australia and the UK and In November 2020 Unleashed was acquired by the Access Group.Unleashed offer cloud-based software to businesses that make, manage or move good products. At its core Unleashed offers real-time purchasing and supplier management, stock control, production, sales and customer management functionality enabling product businesses to make better decisions for growth, increasing efficiency and profitability. This role works as part of the Unleashed regional Marketing team as well as being part of the wider Access Marketing family.About you:Reporting to Unleashed Regional Manager, the Marketing Campaigns and Automation lead, will create and execute the outbound campaigns and automation strategy for Unleashed in the UK, North America and EMEA. Building on the Inbound marketing activities drivenout of the Unleashed Head Office, the regional team is responsible for broadening campaign reach, engaging prospects higher up the funnel and improving conversion rates for the UK, North America and EMEA regions. This will include net new logo organisationsas well as cross selling the Unleashed proposition to relevant Access customers.In addition to the core objective of generating leads and improving conversion, this role will act as the conduit between Unleashed HQ and Access HQ, ideally with a working knowledge of both Hubspot and Marketo. Day-to-day, you will: Program development and management: Plan, create and execute campaign programs to attract and nurture net new customers as well as Access Xsell targets through the sales funnel Email marketing: Plan multi-touch email acquisition and nurturing programs with compelling calls-to-action Lead Nurturing: Oversee the lead nurturing function for the UK, which combines marketing activities with sales self gen activities to nurture leads generated to optimise the yield of qualified sales opportunities Data Management: act as the main point of contact into the Access Shared Services team and share best practice for marketing data optimisation to aid lead identification and conversion. Innovation: Continuously seek to innovate in the field of marketing and product. Create an environment where new ideas and initiatives are generated and implementedAs a well-rounded Marketing Campaigns Manager your Skills and Experiences likely include: Self-starter with a can do/take charge attitude and high energy, to fit in with the fast pace and dynamic environment that is Access Experience in developing and delivering on integrated marketing plans across all areas of the marketing mix A strong track record in direct and digital marketing working closely with sales teams in executing programs that accelerate growth in sales, new customer acquisition and market leadership Solid understanding and experience of content development, outreach, online lead generation, web site optimisation, PPC, SEO social media marketing, and lead generation theory and practice Demonstrated self-starter with an ability to manage and motivate staff A focus on quality and results in everything you do at pace Team player with strong inter-personal and customer relationship skillsWhat does Access offer youWe are a growing software company and we deliver on what we say we do! We take the development of our people very seriously! We will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.In addition to our standard benefits of 25 days holiday, a match contributory pension and healthcare you will get: A Competitive Salary Giving Back/Charity days Quarterly Socials 6 weeks Sabbaticals (after 6 years of service) The Access Group Big Break: our all-expenses paid holiday to Spain Become part of our amazing Access family