Digital Content Writer - Learning

Job Description

Digital Content Writer Are you an exceptional digital writer and copywriter that thrives in a fast-paced, technology-driven workplace with experience in multi-channel marketing and SEO If so, we want to talk to you!What are we all aboutAt The Access Group we love software and how technology never stays the same. Its this obsession that drives us to work closely across sectors to understand the business needs of our customers - from professional services to manufacturing to not for profitsand more. Were passionate about helping our customers stay one step ahead of the challenges facing their industry and business. Thats why over one million users and over 20,000 organisations rely on The Access Group software to help their organisation thriveWhat is the opportunity The Digital Content Writer role sits within the Access Learning Division and will be a crucial driver of our mission to build our authority as credible thought leaders and product experts in digital channels. Your core objective will be to write high quality,engaging content that will drive relevant organic traffic and leads. You will also be responsible for researching, producing and updating content across other digital marketing channels, including social media and email, to help customers get all the informationthey need at every stage of their journeyWorking closely with our marketing and content teams, as well as SEO and digital specialists, you will help to deliver The Access Groups search-first agenda and support the implementation of a customer-centric content strategy that ensures the Learning Divisionis well positioned in the SERP landscape. This will require creating and optimising on-site content such as landing pages, blogs, case studies, inbound hubs and other resources with SEO team guidance. It will also require creating trending, industry relevantarticles, videos, podcasts, guides and infographics to support wider business objectives to create demand, build awareness and generate sales opportunitiesTypical daily duties; Research, and write web copy for the Learning section - using SEO best practice and optimisation techniques. Copy will include landing pages, blogs, resources, case studies and more Optimise existing web content with a focus on driving traffic to the website from search results and mopping up demand for Access Learning solutions Work closely with the marketing team and digital teams (SEO, PPC, web leads and UX) to ensure all Learning content marketing initiatives and activities are aligned with the search-first agenda to drive growth in search engines Collaborate with external agency teams to produce high quality content for digital PR and marketing campaigns Work with the content marketing manager to understand and analyse audience segments to drive content creation and campaigns Support the ideation and development of on-site search-first campaigns - thinking about content strategy, SEO optimisation and user journeys to drive traffic, engagement and leads Identify and execute search-first content ideas to support Learning campaign messaging used in wider customer marketing programmes. Content could include blogs, video, podcasts, white papers, ebooks, reports, webinars, infographics, etc. Work closely with the internal data, design, product owners, and sales teams to utilise internal expertise and resource wherever possible when curating and creating content Use external relationships to support thought leadership content and seek out external content opportunities to increase awareness of Access Learning Support the execution of content plans for the Learning division - in line with seasonal trends, campaign activities, business strategy, new product acquisitions and site migrations Work with the content marketing manager to continually monitor and review performance of content vs targets - optimising content plans and testing, measuring, and learning to find new approaches to move the needleSkills required Proven experience in content marketing for an online business, preferably in B2B software products Strong knowledge and experience in copywriting for the web, with an understanding of organic web traffic performance metrics Experience in SEO / search-first copywriting - with a foundational understanding of using SEO best practice to optimise content Confident following detailed briefs for search-first copy creation Excellent content author, editor and writer, with great attention to detail and a focus on quality Excellent verbal and written communication skills Happy to collaborate with the SEO team and receive feedback on work Editorial mindset with a strong understanding of digital customer journeys and experiences, and how to influence them Comfortable tapping into audience needs, language and content preferences across different marketing channels Demonstrated self-starter and team player Excellent people skills to interact with staff, colleagues, customers and cross-functional teams, and third parties A quick learner with the ability to manage multiple projects, hit deadlines and offer solutions in a fast-paced environment Energetic and passionate about writing and business technology Solid understanding of web publishing requirements and experience in using a content management system (CMS) Proven experience working in project teams with multiple stakeholders within multi-division and matrixed structuresQualifications: BSc / BA degree in Marketing, Journalism or relevant fieldWhat do you get working at The Access Group A robust people development programme, with regular objective setting and personal development and training programmes.