Naukrijobs UK
Register
London Jobs
Manchester Jobs
Liverpool Jobs
Nottingham Jobs
Birmingham Jobs
Cambridge Jobs
Glasgow Jobs
Bristol Jobs
Wales Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Digital Content Writer

Job LocationLoughborough
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Are you an exceptional digital writer and copywriter that thrives in a fast-paced, technology-driven workplace with experience in multi-channel marketing and SEO If so, we want to talk to you!Working at The Access GroupOur core value of Love work, Love life has been central to our success and so were looking for people to join us who share our passion for making things better every day.What are we all aboutAt The Access Group we love software and how technology never stays the same. Its this obsession that drives us to work closely across sectors to understand the business needs of our customers - from professional services to manufacturing to not for profitsand more. Were passionate about helping our customers stay one step ahead of the challenges facing their industry and business. Thats why over one million users and over 20,000 organisations rely on The Access Group software to help their organisation thrive.What is the opportunityThe Digital Content Writer role sits within the Access Health and Social Care Division and will be a crucial driver of our mission to build our authority as credible thought leaders and product experts in digital channels. Your core objective will be to writehigh quality, engaging content that will drive relevant organic traffic and leads. You will also be responsible for researching, producing and updating content across other digital marketing channels, including social media and email, to help customers getall the information they need at every stage of their journey.Working closely with our marketing and content teams, as well as SEO and digital specialists, you will help to deliver The Access Groups search-first agenda and support the implementation of a customer-centric content strategy that ensures the Health and SocialCare Division is well positioned in the SERP landscape. This will require creating and optimising on-site content such as landing pages, blogs, case studies, inbound hubs and other resources with SEO team guidance. It will also require creating trending, industryrelevant articles, videos, podcasts, guides and infographics to support wider business objectives to create demand, build awareness and generate sales opportunities.Typical daily duties of a digital content writer: Research, and write web copy for the Health and Social Care section - using SEO best practice and optimisation techniques. Copy will include landing pages, blogs, resources, case studies and more Optimise existing web content with a focus on driving traffic to the website from search results and mopping up demand for Access Health and Social Care solutions Work closely with the marketing team and digital teams to ensure all Health and Social Care content marketing initiatives and activities are aligned with the search-first agenda to drive growth in search engines Collaborate with external agency teams to produce high quality content for digital PR and marketing campaigns Work with the content marketing manager to understand and analyse audience segments to drive content creation and campaigns Support the ideation and development of on-site search-first campaigns - thinking about content strategy, SEO optimisation and user journeys to drive traffic, engagement and leads Identify and execute search-first content ideas to support Health and Social Care campaign messaging used in wider customer marketing programmes. Work closely with various teams to utilise internal expertise and resource wherever possible when curating and creating content Use external relationships to support thought leadership content and seek out external content opportunities to increase awareness of Access Support the execution of content plans for the Health and Social Care division Work with the content marketing manager to continually monitor and review performance of content vs targets - optimising content plans and testing, measuring, and learning to find new approaches to move the needleSkills, experience and attributes required: Proven experience in content marketing for an online business, preferably in B2B software products Strong knowledge and experience in copywriting for the web, with an understanding of organic web traffic performance metrics Experience in SEO/search-first copywriting - with a foundational understanding of using SEO best practice to optimise content Confident following briefs for search-first copy creation Excellent content author, editor and writer, with great attention to detail and a focus on quality Excellent communication skills Happy to collaborate Editorial mindset with a strong understanding of digital customer journeys and experiences, and how to influence them Comfortable tapping into audience needs, language and content preferences across different marketing channels Demonstrated self-starter and team player Excellent people skills A quick learner with the ability to manage multiple projects, hit deadlines and offer solutions in a fast-paced environment Passionate about writing and business technology Solid understanding of web publishing requirements and experience in using a content management system (CMS) Proven experience working in project teams with multiple stakeholdersNice to haves: Domain expertise in healthcare/social care Domain expertise with enterprise application software, cloud computing/SaaS business solutionsQualifications: BSc / BA degree in relevant fieldWhat do you get working at The Access Group A robust people development programme Diverse and numerous career development opportunities Competitive Salary Giving Back/Charity days 6 weeks Sabbaticals (after 6 years of service) Wide range of employee benefits

APPLY NOW

© 2019 Naukrijobs All Rights Reserved