VP of Marketing

Job Description

VP of MarketingMy client operates two sports and Casino brands; One focusing on the UK and European markets and the other; Sports which targets regulated US markets. Both are forward-thinking social sports betting apps that are highly differentiated from competitor brands and products in both markets. They combine free-to-play game mechanics with a mobile and social-first design and marketing strategy. After launching in 2017, my client achieved fast growth during its start-up phase and now, through its entry into the US market through a key partnership, is at the start of the businesses scale-up phase.This is a unique opportunity to be involved in a business at such a pivotal stage in its development and to become an integral part of the ambitious growth theyre set to achieve.Role SummaryThe VP of Marketing is a key role they will oversee the entire marketing function and manage the team that is divided into two partsCreative Results-1.Solves business problem with creative marketing solutions defined by strong content (design and copy) They are the creative agency arm of the marketing team2.Head of Creative Results supported by Designers and Content/Copy writersMedia Planning, Buying and Optimisation- 1.Secures agreed ROAS goals by investing in marketing for New Player Acquisition in the most efficient manner and scaled to meet and exceed the business plan as agreed with the business.2.Current Head of Marketing who manages multiple Customer Acquisition Channel Managers and their Support ExecutivesThey will hold responsibility for :*The overall Marketing P/L responsible to the CMO who holds budget and P/L .*Deputise on behalf of CMO when relevant freeing up time for CMO to invest in strategy time and business needs related to a PLC business.*Ensure that marketing drive supports scale needs of the business and can handle rapid scale of growth*Work closely with Head of Marketing to identify and open up new channels for scale growth especially Omni Channel and Above the Line opportunities*Work closely with Head of Creative Results to identify challenges to scale that Head of Creative Results must solve and direct this resource for string commercial results and scale growth*Ensure that Creative Results Head fully supports the needs of an efficient performance marketing team and solve challenges in a commercial manner that amplifies results and scalability on the efforts of the media team.*Steer the deployment and Return on Investment on a 7-8 figure annual marketing budget via the performance marketing function who will own the budget and P/L for media acquisition and return.*Marketing visibility and reporting business wide and to external parties as relevant.*Ensure strong cross functional representation and relationship across Product Finance and Operations to maximise opportunity for the business success*Define OKR and ensure that Marketing Departments results and efforts are made visible across the business in the most relevant , agreed and efficient manner*Act as strong ambassador for our business in the industry *Secure awards as needed for the efforts of the business in the marketing domain*Represent the business along with team members as relevant *Manage budget spend in-line with cashflow and ensure that we have a robust Marketing-Finance cash management and reconciliation live process.*Ensure that we have the tools, reporting, compliance and processes we need as a PLC business.Skills & Interests*Inspires confidence, trust and is reliable*Immense drive hunger and self-motivating*You are not comfortable waiting for other people to guide you and able to get buy-in from the CEO and LT Head of Marketing (and other stakeholders) on what is needed to achieve goals*Great at setting goals and targets*Used to working in a scale up and is both executional as well as able to drive and lead*Able to multitask well and when pulled in many directions can move towards practical goals vs being pulled away from delivery of KPIs*Highly personable and a strong negotiator and mediator between our client and its tipsters and affiliates.*Experience working across different platforms with a demonstrable background on mobile applications (iOS / Android) and Mobile Web*Lives and breathes the role 24x7 driven by purpose to excel at this role and scale our business*Available for frequent travel*Strong experience of managing acquisition media channels with 7 figures ++ monthly budgets*Strong experience of identifying selecting and leading top tier agency relationships to drive key strategic growth campaigns*International Experience*Experience of launching products and brands into new marketsBasic Qualifications*Currently a Marketing Director/CMO*15+ years experience working as a Senior or Head of Marketing role*4 years + Sportsbook experience*2-5 years + experience of marketing to a North American audience *Strong industry knowhow and network of partner contacts in Sportsbook/iGaming ("big black book of contacts").*Knowledge of/experience in a range of commercial models; including but not limited to Cost Per Install/Event/Deposit, revenue share, tenancy deals*Educated to degree level*Exemplary written and communication skills*Knowledgeable of a wide range of sports in the context of bettingOptional Qualifications*German/Spanish languageAdvantage Resourcing is a service driven recruitment consultancy. Required skills

Android

Applications

Budget Management

Budgets

Cash Management

Communication

Compliance

Cost

Deployment

Domain

Functional

German

Global

Design

Excel

Direct

Development

Application

Deposit

Inst

Industrial/ Manufacturing Engineer

Keyskills :
Android Applications Budget Management Budgets Cash Management Communication Compliance Cost Deployment Domain Functional German Global Design Excel Direct Development Application Deposit Inst Industrial/ Manufactur