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User Acquisition Specialist Mobile/Media/Gaming exp essential

Culture Recruitment Ltd
Job LocationLondon
EducationNot Mentioned
Salary£30,000 - £36,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

User Acquisition Executive£30k - £36kRemote basedThe UA Executive will be responsible for growing and retaining the business subscribers.Key Responsibilities

  • Create, manage and optimise marketing activities across multiple channels such as Google Adwords, Facebook, Social
  • Grow our subscriber base
  • Experiment, test and analyse multiple campaigns
  • Use data-driven insights to enhance performance through targeting and audience segmentation
  • Assist our talented design team in developing creative assets using campaign advert performance data
  • Run A/B tests and review the performance of individual ad creatives to identify best performing assets
  • Track campaigns and generate frequent performance reports to present to the stakeholders
  • Ensure ads are creative and displayed appropriately
    • Skills and Capabilities
  • Proven experience in Google Ads PPC
  • Experience with Googles platforms and tools (YouTube, GDN, DCM, GTM, Optimize, etc.)
  • Experience with reporting dashboards and various analytics platforms, all relevant KPIs, able to execute either ROI or ROAS marketing strategies
  • Advanced Excel skills (specifically pivot tables), comfortable with manipulating large data sets and adept with collaborative software such as JIRA and Confluence
  • Expertise with analyzing performance data and arriving at actionable recommendations regarding campaign direction
  • In-depth knowledge of mobile acquisition tools and channels
  • Strong knowledge of display advertising
  • BSc/BA in Marketing, Advertising or related field would be advantageous
    • Remuneration
  • Competitive Salary
  • Company Bonus Scheme
  • Pension
  • 25 Days Annual Leave
  • Private Healthcare
  • Critical Illness Cover

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