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Trade Marketing Manager -Hair & Beauty

Michael Page Digital
Job LocationLondon
EducationNot Mentioned
Salary45,000 - 55,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Reporting to the UK & Ireland Managing Director, The Marketing Manager for Trade & Customer Experience, will be a strategist who can excite and inspire consumers to engage in the brands retail & salon spaces.Client DetailsRenowned premium consumer tech hair brand who have been are leaders and innovators in the industry. A company who have continued to grow and evolve over the years and are well respected by stylists, consumers and the press with attainable products for thepeople.Description

  • Develop, promote, and execute a strategy for the Brand Experience in store, including a road map for POS improvements and implementation, focused on the concept of Retail Entertainment
  • Working in Partnership with the commercial Teams (Salon/ Retail), to formulate an effective customer plan through an inspiring Retail strategy, creative assets and store experience align to the brand vision to build the brand and increase sales acrossall instore channels.
  • Manage the off-line/instore marketing budget to deliver optimal return on investment.
  • Ensure all key stakeholders are kept up to date with plans to maximise success - Commercial/Finance/Supply
  • Lead and own pop-up strategy from beginning to end, ensuring all key stakeholders are kept up to date on projects (MD/Head of Key Accounts/Head of Retail/Finance/Supply Chain/VM)
  • Lead and own permanent counter/fixture updates for NPD launches and new store openings, ensuring brand guidelines are adhered too.
  • Maximise instore execution of NPDs and key promotional initiatives and campaigns, including but not limited to POS, Instore visibility, and Events.
  • Plan, coordinate and execute IRL consumer marketing programmes to build awareness, interest, engagement and purchase amongst target consumers and stylists
  • Plan, coordinate and execute trade marketing programmes to engage top salons and top stylists to use, recommend and retail ghd products
  • Coordinate sponsorships, events, PR, promotions, and advertising instore
Profile
  • Minimum 2 years experience in Hair/Beauty/Fashion/consumer/Technology marketing or Knowledge of premium brand behaviour
  • Proven & successful track record in driving sales and key business metrics through developing and executing successful Trade marketing campaigns
Job Offer
  • Flexible working
  • Hybrid working
  • progression opportunities due to growth of the business
  • Great office environment and culture

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