Technical Web Analytics Manager

Job Description

TECHNICAL WEB ANALYTICS MANAGERSalary: £38,000 - £42,000 per annumLocation: Stratford, London w/ high-flexContract length: PermanentApplication Deadline: OngoingAre you a collaborative and experienced Web Analytics implementer and strategist who can helpus win the fight against cancerWhy we need youWe need a Technical Web Analytics Manager to help drive forward our approach to digital marketing analytics and targeting. Cancer Research UK is the worlds leading independent charity dedicated to cancer research.We carry out scientific research to help prevent, diagnose and treat cancer and we have discovered new ways to beat cancer that together have saved hundreds of thousands of lives across the world.We have an exciting opportunity for you to join our marketingteam as a Technical Web Analytics Manager. Through the design and implementation of online tracking, tagging and analytics infrastructure and solutions we need you to provide Cancer Research UK with accurate, actionable data to enable the improved monitoring,targeting and optimisation of our digital marketing .What will I be doing Make an impact every day by... Managing the delivery of cutting-edge analytics solutions across multiple online platforms to provide accurate, actionable data insights Collaboratingwith stakeholders across the Marketing, Insights and and Technology teams to understand the changing needs of digital products and shape solutions Translate marketing strategy into solutions that meet campaign objectives and enable delivery teams to analyseand optimise digital activity Building cross-org knowledge of and respect for digital tracking, providing key theory needed to drive effective analytics solutions Overseeing and managing the risk of damage to tracking solutions during website development andcampaign implementation Keeping up to date with external developments and sector news, sharing knowledge with relevant stakeholders internally.What skills are you looking forYoull be able to bring to the role... Experience working on large and complex digitalanalytics and tracking solutions Significant working knowledge of HTML, CSS, JavaScript/jQuery, DOM manipulation, Regular Expression (Regex) Solid understanding of marketing pixels including wider strategy, implementation and data policy ( Google MarketingPlatform, Google Analytics, Radium One, Facebook Standard Events, Visual DNA An understanding of marketing data limitations and best practices eg. Attribution to be able to advise on correct reporting implementation and targeting Significant experience implementingand using Google Analytics reporting features including filters, goals, custom reports, segments and E-commerce Solid understanding of different digital marketing channel targeting methodologies and corresponding measurement tools to inform tracking solutionsSignificant experience of providing solutions designed for use by non-technical end users Excellent stakeholder management, communication and influencing skills.What will I gainYou will have the chance to make a significant impact in a role with high responsibilityand visibility across the digital aspects of the organisation. . Youll be given the autonomy to inform high level strategic decision making in order to boost CRUKs digital marketing performance.Without you we wouldnt be able to achieve our aim of seeing3 in 4 people survive cancer by 2034. So we want to reward you in as many ways as possible. Our benefits package includes generous holiday allowance, discounts on anything from travel to technology, gym membership, childcare vouchers and much more. Youllalso be able to access a wide range of learning and development opportunities. And ultimately, youll know that youll be changing lives through your work. If youre as ambitious as we are and keen to keep learning, join our collective force and enjoy an excellentcareer, as we save lives and add years.