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Job Location | London |
Education | Not Mentioned |
Salary | £65,000 - £75,000 per annum, inc benefits |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
Solutions Architect - Marketing Analytics & EffectivenessAs Solutions Architect - Marketing Analytics & Effectiveness, you will be a key member of the team. You will engage with clients as both a practitioner (attribution, econometrics, marketing experiments, customer data analysis) and a strategic advisor helping clients to drive marketing-driven profit growth by coordinating and delivering multiple initiatives.Capabilities and services in the wider team include Advanced Econometric Modelling, Forecasting, Investment Planning & Optimisation, Test Design and Evaluation, Time Based Attribution, Data-Driven/Multi-Touch Attribution, Dashboard Development, Digital Analytics Implementation, Digital Analytics Audit, Ad Operations, Customer Lifecycle Modelling, Propensity Modelling, SEO, CRO, Affiliates Strategy, Marketing Procurement & Implementation, eCommerce Consultancy.The successful candidate is guaranteed variety, autonomy and senior client exposure. They will work across a broad range of clients, categories, audiences, project briefs and methods.A Solutions Architect - Marketing Analytics & Effectiveness has:Relentless intellectual curiosity.Expert, hands-on knowledge of Econometrics, Forecasting, Investment Planning & Optimisation, Media Experiments/Test, Customer Level Analysis.Is comfortable in the minute detail of large data sets but equally mindful of the big picture.Results-oriented with an unerring focus on adding commercial value for our clients through better use of data and analytics.Has a coach’s mindset - is passionate about guiding, developing and managing analysts in the team. As well as equipping clients and the planning teams to make more evidence-based investment decisions autonomously.An awareness of current hot topics in the industry, with a perspective too.REQUIREMENTS:The ideal candidate must have
Keyskills :
Marketing Analytics Python Data Science Econometric Modeling Solutions Architect