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Shopper Marketing Executive

The Advocate Group
Job LocationLondon
EducationNot Mentioned
Salary35,000 - 40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

The Advocate group are working in partnership with a leading confectionery business who focus on continuously looking at innovative ways of doing things whilst putting the consumer at the heart of the business.We are now on the search for a Shopper Marketing Executive, who will be responsible in bringing the businesses brands to life in best in class point of sale execution in retail settings.Key Responsibilities:

  • Lead all visibility projects across all channels at the point of purchase.
  • Develop the annual shopper activation plans with the sales and brand teams.
  • Look at the importance, impact and success f shopper activity and consider alternative methods if necessary.
  • Work closely with brand marketing and sales teams to create shopper campaigns for NPD launches and brand campaigns.
  • Bring POS activation innovation to the business to help deliver innovative omnichannel activations and deliver sustainability goals
About you:
  • Commercial experience within a FMCG industry, preferably shopper activations.
  • Keen eye for detail and design, creative in bringing brands to life.
  • Strong interpersonal skills; natural ability to influence stakeholders with courage and resilience to hold a point of view.
  • Ability to manage multiple projects and prioritise high importance tasks/activations.
  • Understanding of shopper behaviors and path to purchase

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