SEO Image Specialist FTC

Job Description

With over 27 MAGICAL years of making people FEEL and LOOK their most confident, Charlotte Tilbury MBE - the worlds No1 makeup artist - launched her ICONIC beauty company in September 2013 to record-breaking results and critical acclaim. The success sincehas been truly phenomenal. One of the fastest growing beauty companies GLOBALLY, Charlotte Tilbury Beauty has been a heavyweight TECH DISRUPTOR from Day 1, winning countless awards and breaking records. NOW, were on a mission to go from leading beauty companyto cementing our place as the LEADER in BEAUTYTECHand we have an exciting opportunity for you to join the Dream Team!We aim to put Customer Insight at the heart of decision making, from what we offer to how we communicate with our customers. There isnt a part of the Charlotte Tilbury journey that cannot be optimised through interrogation of customer behaviour. We knowthat the key to success is in understanding our customers.Within the business there is an abundance of data available, however it is the Customer Insight team that turns this data into actionable insight to drive incremental value to the business. There is no question that will go unanswered, and we rise to thechallenge by developing new methodologies and utilising new pools of data.Currently the Customer Insight team focuses on the what, where and how of Customer behaviour, however as the team expands we will be able to explore further why customers act the way they do. Through this understanding we will be able to develop experiences that our customers truly LOVE and build an unparalleled level of brand engagement and loyalty.Key Responsibilities:

• Collaborate on analysis projects, ensuring that that methodology is robust, analysis is accurate, and conclusions drawn are aligned with the original stakeholder objectives and commercial context.
• Regularly report on key customer metrics which allow us to track our performance in driving long term value of customers across the lifecycle.
• Mine our data to unearth useful insights to help answer wider business performance questions on an ad hoc basis.
• Employ various statistical techniques such as segmentation and propensity modelling to understand current and likely future customer behaviour, as well as enabling personalised communications.
• Present insight gathered to stakeholders, telling a compelling story about how we arrived at the insight and how it should be used to drive business value.
• Develop a strong understanding of all data sources available to the business (including Social Insights and Market Insights), integrating these into analysis where relevant to develop a holistic understanding of the customer.
• Profile customer behaviour and demographics, to enable stakeholders to understand their audience and plan activity accordingly.

• Work across the Data family:
  • Collaborate with our Data Engineering team to make sure we have the right data and tooling available to build a complete picture of our customers.
  • Collaborate with our Data Science team to shape hypotheses that influence the development and validation of our predictive models.

Requirements

• Strong experience and knowledge of SQL essential
• Knowledge of data modelling in a customer behavioural insight context
• Strong communication skillsable to communicate complex analytical concepts in a clear and concise manner to stakeholders.
• Knowledge or a keen interest in CRM, Loyalty, eCommerce and Market Insights.
• Commercially focused, and aware of how insight can be used to drive business value.
• A passion for data analysis and problem solving with a proactive approach.
• Quality, accuracy, and attention to detail
• The ability to work proactively and independently, effectively prioritise workload and thrive in a fast-paced environment
• Advanced data analysis in Microsoft Excel
• Experience with Google Analytics desirable
• Experience with dashboarding platforms such as Looker/Tableau/PowerBI desirable

Benefits Company Benefits:

• Generous staff discount
• Generous monthly product gifting
• 25 days holiday plus bank holidays
• Hybrid, flexible working with core hours between 10am and 4pm
• Dog friendly office on Monday and Fridays.
• Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets.
• Other fabulous benefits such as life assurance, birthdays off work and pension contribution.

At Charlotte Tilbury, our mission is to empower everybody in the world to be the most beautiful version of themselves. We support this by encouraging and hiring people with diverse backgrounds, voices, beliefs, and perspectives into our growing global workforce.By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.WE WOULD LOVE TO WELCOME YOU TO OUR DREAM TEAMAPPLY TODAY!