SEO Account Manager

Job Description

Company DescriptionWe think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually were great, but as a team were unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestl.Job DescriptionTo work closely with the Account Director to plan and execute effective SEO campaigns. Manage day-to-day campaign activity and core client relationships to deliver a full range of Performance Content services which exceed client objectives and expectations.Owned strategy is one of three divisions that make up the Performance Content offering at Performics alongside UX and Content.As an Owned Strategy Manager you will be a responsible for managing a team of specialists delivering SEO campaigns for clients. You will be expected to execute and drive forward strategies by building excellent client relationships and leveraging the expertiseof internal UX and Content teams.You will be expected to have a broad understanding of all of the services offered within the Performance Content department and be confident in conversations with the internal UX team on subject areas like Technical SEO, Conversion Rate Optimisation, MarketplaceOptimisation and App Marketing, and the internal Content team on subject areas like Content Creation, Content Production and Content Marketing.Client Service

• Ownership of day-to-day client relationships
• Ensure high levels of service are delivered from all Performance Content team members working on accounts
• Ensuring that all projects are delivered to a professional standard and in line with the agreed timings

Strategy

• Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs
• Ensure owned media planning approach considers multiple platforms including but not limited to web, social, apps, marketplaces
• Undertaking analysis and audits using a combination of resources including but not limited to search, social, content, audience auditing tools
• Supporting strategy and coordination team to deliver best-in-class Performance Content campaigns across multiple markets for a portfolio of Performics clients
• Ensuring that there is integration between the Owned Strategy, UX and Content divisions

Planning

• Supporting on response to client briefs
• Regular briefings to UX and Content teams - to ensure delivery of agreed campaign activity on time and on budget

Performance

• Supporting the development of client targets and ensuring Performance Content team achieves the KPIs set out at campaign planning stage
• Support the production of performance projections

Team management

• Line-management of all individuals within team including making sure timesheets are complete, signing off holiday, illness and conducting appraisals and objective setting
• Coaching, training, progression and personal development of all team members
• Running of regular status meetings with all members of UX and Content teams to ensure campaign activity is progressing as planned and that there is appropriate communication to the client from across the account team

Business Development

• Supporting the Owned Strategy Director in developing and maintaining a future facing approach to Performance Content for international clients
• Where required support on the creation of proposals and statements of work
• Where required support new business process, including the creation of resources, attendance at pitches, tissue session

Relationships (Internal & External)The following internal and external relationships will need to be built and continually improved:Internal

• Respected manager-led relationship with direct team members. Ability to both professionally nurture and critique team members.
• Strong collaborative relationship with lead members of both the Content and UX team in order to ensure clients strategic goals are clearly translated into our specialist Performance Content offering.
• Working relationships with Zenith planning teams as and when appropriate, in order to connect Performance Content strategy with broader marketing objectives.
• Working relationships with other channel specialists (PPC, Paid Social, Display, Affiliates as well as traditional digital media) as and when appropriate, to capitalise on any integration opportunities.

External

• Friendly, professional relationship with all clients.
• Collaborative relationship with third-party agencies, even if they have conflicting services or agendas.
• Positive relationships with suppliers and creation of new initiatives to allow us to continue to expand our service.

TravelExpected to independently travel to internal and external meetings and conferences primarily within the UK, although occasionally there may be the expectation to travel outside of the UK, within the network.