Senior Strategist - B2B Marketing Agency

Job Description

PROKOKING THE TRUTH FOR PROGRESSIVE B2B BRANDSThe roleAre you an ambitious Senior Strategist seeking the perfect home to continue your development and growthIf youre looking for a wide-ranging strategy role, spanning the key strategic disciplines - brand, content, and digital. Involving everything from campaign ideation to user journey mapping. Leading large scale research projects to shape new brand identities.Working with leading brands from SAP to Google...Then this is the role for you.They dont expect you to specialise in all of the areas referenced above. They just need deepexpertise in at least one, with a foundational understanding of (and enthusiasm to learn about) the rest.The AgencyThey deliver digital-first, insight-led strategic creative marketing solutionsfor B2B clients. They pride ourselves on being: Digital first; specialist; deeply insightful & intelligent; integrated; journalistic spirit; credible; reputable; strategically driven; creatively obsessed; commercially relentless; differentServices: Research, Thought leadership content, Content & brand strategy, Brand identity,Audience profiling, Data visualisation, Digital tools/prods, Performance, ABM, Tech stackconsultancy, SEO, Motion graphics, In-housingWhat instead of: They are the antithesis of the archetypal B2B whitepaper churn factory. The conversative yes people for whom content is a commodity to fill gaps in calendars. They stand against the anaemic trundlers satisfied to earna living from peddling status quobuzzword-ridden blog posts. They are the alternative who push clients beyond where they are comfortable.When: Clients call them when theyve hit their comfort zone. When they want to swaphumdrum for hard truth.Why theyre better: Their unrivalled access to C-suite data makes them the most truth driven agency in B2B. This, with their provocative ethos, attitude and practice is what sets them apart. The agency is at an exciting stage of its development,brimming with ambition and looking to fill the agency with the people with the passion and drive to help it get there.What youll gain and develop experience in:

• Producing ideas and strategies for content and campaigns, which inspire and push the boundaries of marketing across digital and social platforms
• Delivering thought leadership and influencer marketing content projects; from research and strategy through to profiling, engagement and activation
• Shaping measurement processes and protocols; working with their measurement specialists to demonstrate the ROI of projects and campaigns
• Collaborating with the in-house design team to create innovative editorial and web design; directing data-led storytelling
• Designing and delivering proprietary research programmes, as well as analysing survey results, and producing salient insights
• Managing and building strong client relationships; providing expert counsel
• Supporting on proposals, pitches and meetings for both new and existing business
• Driving and contributing to digital innovation and solutions within the strategy team

Key skills:

• Inquisitive and creative mind, ability to generate original ideas
• Understanding and appreciation of content marketing
• Excellent communication skills, an analytical mind and a talent for organisation
• Digital marketing experience
• Account / client stakeholder management experience

Ultimately, someone with the intelligence to assimilate complex information, and the artistry to see the story and the creativity to come up with winning ideas that really count.Nice to haves:

• B2B marketing experience
• Tech and/or FS experience
• Background in editorial content creation
• SEO experience

Company cultureThe agency is based in a large modern office space in Aldgate, with lotsof breakout space. Despite switching to a virtual model for the pandemic, they still have atight-knit, supportive and entrepreneurial culture where they thrive on working together tocreate best-in-class products (which they tend to celebrate with a few drinks on a Friday).Once lockdown restrictions are lifted, we will shift to a hybrid model of office and homeworking. This will ensure that everyone at the agency has the opportunity to access the space they need whilst maintaining a positive work-life balance.They place a big emphasis on employee engagement (their engagement score through Peakon is 90%), as well as wellbeing, with all staff trained around mental health, and mental health champions permanently in place to offer support and organise activitiesto promote good mental health.As a content agency for leading B2B brands, we live and die by the strength and originality oftheir creative ideas. Therefore, it is of paramount importance that they promote equality and diversity in their workplace, and encourage applications from all suitably qualified candidates regardless of their race, gender, disability, religion/belief orsexual orientation.Remuneration & Additional benefits:

• Competitive basic salary (DOE)
• Private health and dental insurance
• 25 days holiday per annum, +1 additional day holiday for each year worked at the company (capped at a max of 3)
• Highly flexible WFH (though ideally in the office 2 days/week)
• Discounted gym membership and a range of additional perks
• Unlimited fruit
• Lots of social activities
• Well stocked booze fridge